Investment by venture capital firms declined last year to its lowest point in more than a decade, according to a report scheduled to be released Friday.
There were 2,795 investments worth $17.7 billion in 2009, a 37 percent decline in dollar value compared with 2008, according to the report from PricewaterhouseCoopers and the National Venture Capital Association, which analyzed data provided by Thomson Reuters. The number of deals decreased 30 percent.
The Washington area had 117 deals totaling about $540 million for 2009, compared with $985 million the previous year. That level of investment put Washington in the middle of the pack nationally, based on the report's accounting, which divides the country into 19 regions. The Washington area trailed regions such as Los Angeles, the New York metro area and San Diego.
Mark Esposito, director of the emerging company services group at PricewaterhouseCooper, said the findings show that the amount of venture capital investment increased as the year went on. During the first quarter of the year, for instance, there was only $80 million worth of investment in local firms; by the fourth quarter, that number had grown to $163 million.
"Without a doubt, it looks like we hit a trough somewhere in the first half of 2009, both locally and nationally," he said.
Esposito pointed to bright spots on the local scene such as social media development firm LivingSocial, which landed $5 million in investment capital from investors such as Steve Case, and the Rockville-based drug developer Zyngenia, which raised $10 million.
For the Washington area, some of the largest investments last year targeted the software, biotech and telecommunications industries. Software led the pack, with venture capital investments totaling almost $98 million. Biotech firms and telecommunications companies took in $88 million and more than $82 million, respectively.
In a call with reporters on Thursday, PricewaterhouseCoopers partner Danny Wallace said 2009 marked the first year that nationally, the biotech industry nudged past the software industry to grab a larger chunk of investment capital.
Other than that, venture capital activity in the Washington area generally mirrored larger national trends, Esposito said, though he pointed to one growing industry that is not yet well represented in the area. "We didn't see much on the 'clean tech' side here," he said, referring to the movement toward products and technology that help reduce energy consumption. "Most of that continues to be on the West Coast."
At least one local venture capital firm, Walker Ventures, announced last year that it was winding down operations and would not seek to raise a new investment fund.
Founder Steve Walker said at the time that the economic conditions were simply too rough to raise enough investor interest. "This isn't the end of early stage investing," he said, "but it's a time period when that's not something most people want to consider."
Sunday 31 January 2010
Bill Ford a partner in venture tech effort
Bill Ford has teamed with two former Ford Motor employees and others to form a venture capital firm focused on innovative technologies for the transportation industry.
Fontinalis Partners announced its launch and its first investment Friday. The Detroit-based firm, which has an office in Boston, plans to invest in companies "trying to solve the world's most pressing environmental and mobility-oriented problems."
It said Friday that it has invested an undisclosed amount in Atlanta-based Parkmobile USA and its parent company.
Parkmobile provides systems that allow drivers to pay for parking using their cell phones.
Mark Schulz, one of Fontinalis' founding partners and a former president of Ford's international operations, was named Parkmobile's chairman.
Fontinalis did not return telephone calls seeking comment Friday. Bill Ford, Ford's executive chairman, was not available to discuss his new venture.
Besides Ford and Schulz, Fontinalis' founding partners include investment professionals Ralph Booth, Chris Cheever and Chris Thomas, a former Ford employee who worked in the automaker's sustainable business development and treasury departments.
Fontinalis said it is not affiliated with Ford Motor. Mark Truby, a spokesman for the automaker, said Bill Ford informed the company's board about Fontinalis.
Fontinalis Partners announced its launch and its first investment Friday. The Detroit-based firm, which has an office in Boston, plans to invest in companies "trying to solve the world's most pressing environmental and mobility-oriented problems."
It said Friday that it has invested an undisclosed amount in Atlanta-based Parkmobile USA and its parent company.
Parkmobile provides systems that allow drivers to pay for parking using their cell phones.
Mark Schulz, one of Fontinalis' founding partners and a former president of Ford's international operations, was named Parkmobile's chairman.
Fontinalis did not return telephone calls seeking comment Friday. Bill Ford, Ford's executive chairman, was not available to discuss his new venture.
Besides Ford and Schulz, Fontinalis' founding partners include investment professionals Ralph Booth, Chris Cheever and Chris Thomas, a former Ford employee who worked in the automaker's sustainable business development and treasury departments.
Fontinalis said it is not affiliated with Ford Motor. Mark Truby, a spokesman for the automaker, said Bill Ford informed the company's board about Fontinalis.
Bain Capital Ventures invests in Edgar Online
EDGAR Online Inc., a company that distributes public company filings, announced that it has completed an agreement for Bain Capital Ventures to purchase $12 million worth of convertible Series B preferred stock of the company.
Bain Capital Ventures is the Boston-based venture capital affiliate of Bain Capital.
In a press release, EDGAR Online said it expects to use the newly-secured funding to help grow the company and invest in technology and service innovations.
Bain Capital Ventures is the Boston-based venture capital affiliate of Bain Capital.
In a press release, EDGAR Online said it expects to use the newly-secured funding to help grow the company and invest in technology and service innovations.
It's Comeback Time for Venture IPOs
Last year marked the second consecutive year of unusually low numbers of initial public offerings launched by companies owned by venture-capital firms. There were eight such IPOs in 2009, according to data from Dow Jones VentureSource. That amounts to just 15% of the 54 deals that priced, according to Dealogic. The proportion of venture IPOs could be skewed by the small number of deals last year as 2010 is being forecast as a much larger year for new issuance overall.
"Valuations have been getting better, and that's been making that [IPO] channel more attractive [to issuers] than it's been in a long time," says Scott Gehsmann, a global capital-markets partner at PricewaterhouseCoopers.
From the point of view of buyers, the rise of the broader stock market in 2009 meant that existing stocks are coming closer to their fair valuations—making IPOs, which normally are discounted to compensate for investor risk, more attractive. Although venture-backed companies tend to fall into the small- and sometimes mid-cap category of stocks, there is still a universe of buyers out there, including mutual funds, says Greg Ingram, co-head of equity capital markets at Robert W. Baird & Co..
"There are dedicated small-cap buyers that are at the largest institutions on the planet, and they need to buy small-cap names. Attractive small-cap IPOs will be of interest to them," Mr. Ingram says.
Mr. Ingram and others say they are mindful that a prolonged or severe market downturn could change the landscape for IPOs this year.
But even in good market environments, most venture-backed companies prefer to sell outright to a buyer than to go public, says Dan Nova, a general partner at venture-capital firm Highland Capital Partners.
"I think acquisition activity will be at least, if not more, active than the IPO market" for venture capital-backed firms, says Mr. Nova, who believes between 30 and 50 venture-backed IPOs could debut this year.
Right now, VentureSource counts 33 venture-backed companies on file for IPOs with the Securities and Exchange Commission, or half the total 67 deals in the U.S. backlog, according to Dealogic.
Thursday 21 January 2010
"80 after" the pastoral college students entrepreneurial dreams
3Building a simple small bamboo house, a long“Small Cucumber”, Red“Saint fruit”, Fist-sized“Gift melon”, On the mu base greenhouse are the fruits of each……6A group of college students are packing bound for Shenzhen“Saint fruit”And Huang Xiaoyu melon. For now, these fine little varieties in Guangdong, Hong Kong's fruit and vegetables market in short supply.
Talking about why would anyone would choose the next rural areas, kinds of fruits, vegetables and this road? The lead, graduated from the Henan Institute of Technology horticulture profession, Juan Cheng, said:“The past two years, I have in some places to do a modern agricultural base technology management, people watch a pumpkin, just a few months of growth time will be able to sell a few thousand dollars, sales price on the market turned more than a few times From here I have seen the development of modern agriculture business.”
2006Year12Month, Juan Cheng gave up a month2000Diverse salary, to persuade his girlfriend Song Xiaohua, college graduates looking for jobs at home, Li Hua and his cousin went to the joint venture in rural areas. In the four to raise start-up capital, he thought of college's best students and Duzong Tao Guo Shuai, the same“Pastoral Dreams”To make a few people hit it off instantly.
By comparing the deliberations, they chose Anyuan County 300 Town.“One to take into account the regional advantages, here is the source of drinking water, the Hong Kong compatriots; two here near Guangdong, the traffic is convenient, easy product sales; third is very supportive of the local government.”From Nanyang City, Henan Province Guo Shuai mention first came to Anyuan the circumstances, but also a look of excitement.
Li Xiaoyan year will only be23-Year-old college graduate would come Anyuan County, she said yes to pull her boyfriend Guo Shuai“Sea”, The base work has been hard, but there is a romantic pastoral poetry.
“Now conditions are much better, just start a business when a poor and white, and even a place to live No, really hard!”Juan Cheng said. His most memorable was just to build a base, many relatives and friends do not understand: a college student with a girlfriend to the field of farm work in rural areas is simply too good for nothing has. In response, Juan into the spirit of the great pressure.
Guo Shuai before in Zhengzhou City, a company to seed salesman each month3000Multiple income, to give up stable jobs to the countryside to farm, the family do not agree; Duzong Tao's parents oppose their children to attend the university also went to the farm. But they did not waver.
Begun to taste the difficult business
The initial construction, the local government to solve the rent for their land, water, electricity, transportation and other issues. They6Were divided into3Group of shares, per share10Million for the started the brand, but also incorporated a“众诚fruits and vegetables planting base”They put the University of5Years, learned all moved out and began the difficult and long road venture.
Away from traditional agriculture on a seasonal basis, dependent on the weather, the product mostly in local sales, vegetables, fruit market price is difficult to improve, thus playing a start, it6Courage to challenge a young person holding“Born calves are not afraid of tigers”Spirit, to be different.
By changing the environment for the growth of crops, they built greenhouses, the introduction of the“Japan Small Cucumber”、“Red春早Yu”、“1 eggplant”、“Baby food”More than a dozen fruits, vegetables, variety, year, species of3-5Stubble, staggered listed heights and positioned adjacent to the point of sale Anyuan in Guangzhou, Shenzhen, Shanghai and other coastal large and medium-sized cities.
6Person's dream with the first batch of seeds with roots buried. Nursery weeding, fertilization, watering, temperature listed, trimming to fight drugs……Eat is Cuchadanfan, doing all farmers live. LI Xiao-petite exquisite, strength minimum, every day along with several large boys into the sheds Wanni Ba, often Gaode a sweat like a mud“Country girls”. She said happily:“I am now, and land in particular the pro-day, no less than, the heart on the itching!”Du Zongtao initially was a handsome young man is responsible for observing, recording, statistical growth of the crop. Summer is the peak period of crop pests and diseases occur, despite the faster the temperature inside the greenhouse50℃, but he could not neglect this, 10 ran back and forth several times a day, and carefully nurtured with these“Green Baby”. Down Duzong Tao was a scorching summer sun“Roasted”Become“African refugees”。
To try to grow one from each species had to after the successful listing of climate, soil and water, nutrients and other aspects of repeated research and experiments is far from easy. This spring, they try to grow the2A canopy of small boutique more than a dozen melon plants died for no reason. Guo Shuai immediately anatomical images and other related information to the Henan Institute of Vegetable Science and Technology Professor Li Xin-Zheng and Wang Guang-yin. After diagnosis, the original watermelon got anthrax, they and theirTime in accordance withProfessor requirements of the adjustment of carbon Seiwa Foliar make hormones and enhance disease resistance of crops in combating the disease, to restore the3Million yuan in economic losses.
“We can have today, thanks to these two professors of the help and encouragement.”Juan Cheng said that after graduation, heAnd twoHe has been also kept in close contact, and often cultivated in the online explore ways to solve technical problems.
Harbor ambitious goal
His hard work painstakingly, through the close2Years of efforts, now, a long“Small Cucumber”, Red“Saint fruit”The thumb-sized“1 eggplant”……Wasteland where covered with green vegetables, greenhouses where the colored bright-colored bear fruit, while the6College students the entrepreneurial spirit of the story and praised by the local people get their parents to understand.
It is responsible for running sales Guo Shuai introduction, and now they are in Guangzhou, Shenzhen and other places have a well established sales market, these foods to the local market higher3To6Times the price, the per mu income is above4Million, this year, net income is expected to reach the base50Million.
“Students start difficult, difficult in finding the right project, start-up capital and experience, it is difficult in the not insist. The main problem now is the lack of a base to expand the scale of funding and to save transportation costs and so on, so tough last year, we have persevered as long as we work together to resolve all problems will be!”LI Xiao-yan to the future with confidence, she also hopes the community more support and help.
This year they are ready to re-enter the100Million fund to expand the area planted2Times, and increase the10Number of new varieties. At present, they have come up with a detailed program and is ready to lead the local people through the“Order in agriculture”In the form of planting. According to the Budget, to increase the per acre than in the past at least two or three thousand dollars of income.
Venture into the beginning, they were not satisfied. In their minds there is a bigger picture!
Talking about why would anyone would choose the next rural areas, kinds of fruits, vegetables and this road? The lead, graduated from the Henan Institute of Technology horticulture profession, Juan Cheng, said:“The past two years, I have in some places to do a modern agricultural base technology management, people watch a pumpkin, just a few months of growth time will be able to sell a few thousand dollars, sales price on the market turned more than a few times From here I have seen the development of modern agriculture business.”
2006Year12Month, Juan Cheng gave up a month2000Diverse salary, to persuade his girlfriend Song Xiaohua, college graduates looking for jobs at home, Li Hua and his cousin went to the joint venture in rural areas. In the four to raise start-up capital, he thought of college's best students and Duzong Tao Guo Shuai, the same“Pastoral Dreams”To make a few people hit it off instantly.
By comparing the deliberations, they chose Anyuan County 300 Town.“One to take into account the regional advantages, here is the source of drinking water, the Hong Kong compatriots; two here near Guangdong, the traffic is convenient, easy product sales; third is very supportive of the local government.”From Nanyang City, Henan Province Guo Shuai mention first came to Anyuan the circumstances, but also a look of excitement.
Li Xiaoyan year will only be23-Year-old college graduate would come Anyuan County, she said yes to pull her boyfriend Guo Shuai“Sea”, The base work has been hard, but there is a romantic pastoral poetry.
“Now conditions are much better, just start a business when a poor and white, and even a place to live No, really hard!”Juan Cheng said. His most memorable was just to build a base, many relatives and friends do not understand: a college student with a girlfriend to the field of farm work in rural areas is simply too good for nothing has. In response, Juan into the spirit of the great pressure.
Guo Shuai before in Zhengzhou City, a company to seed salesman each month3000Multiple income, to give up stable jobs to the countryside to farm, the family do not agree; Duzong Tao's parents oppose their children to attend the university also went to the farm. But they did not waver.
Begun to taste the difficult business
The initial construction, the local government to solve the rent for their land, water, electricity, transportation and other issues. They6Were divided into3Group of shares, per share10Million for the started the brand, but also incorporated a“众诚fruits and vegetables planting base”They put the University of5Years, learned all moved out and began the difficult and long road venture.
Away from traditional agriculture on a seasonal basis, dependent on the weather, the product mostly in local sales, vegetables, fruit market price is difficult to improve, thus playing a start, it6Courage to challenge a young person holding“Born calves are not afraid of tigers”Spirit, to be different.
By changing the environment for the growth of crops, they built greenhouses, the introduction of the“Japan Small Cucumber”、“Red春早Yu”、“1 eggplant”、“Baby food”More than a dozen fruits, vegetables, variety, year, species of3-5Stubble, staggered listed heights and positioned adjacent to the point of sale Anyuan in Guangzhou, Shenzhen, Shanghai and other coastal large and medium-sized cities.
6Person's dream with the first batch of seeds with roots buried. Nursery weeding, fertilization, watering, temperature listed, trimming to fight drugs……Eat is Cuchadanfan, doing all farmers live. LI Xiao-petite exquisite, strength minimum, every day along with several large boys into the sheds Wanni Ba, often Gaode a sweat like a mud“Country girls”. She said happily:“I am now, and land in particular the pro-day, no less than, the heart on the itching!”Du Zongtao initially was a handsome young man is responsible for observing, recording, statistical growth of the crop. Summer is the peak period of crop pests and diseases occur, despite the faster the temperature inside the greenhouse50℃, but he could not neglect this, 10 ran back and forth several times a day, and carefully nurtured with these“Green Baby”. Down Duzong Tao was a scorching summer sun“Roasted”Become“African refugees”。
To try to grow one from each species had to after the successful listing of climate, soil and water, nutrients and other aspects of repeated research and experiments is far from easy. This spring, they try to grow the2A canopy of small boutique more than a dozen melon plants died for no reason. Guo Shuai immediately anatomical images and other related information to the Henan Institute of Vegetable Science and Technology Professor Li Xin-Zheng and Wang Guang-yin. After diagnosis, the original watermelon got anthrax, they and theirTime in accordance withProfessor requirements of the adjustment of carbon Seiwa Foliar make hormones and enhance disease resistance of crops in combating the disease, to restore the3Million yuan in economic losses.
“We can have today, thanks to these two professors of the help and encouragement.”Juan Cheng said that after graduation, heAnd twoHe has been also kept in close contact, and often cultivated in the online explore ways to solve technical problems.
Harbor ambitious goal
His hard work painstakingly, through the close2Years of efforts, now, a long“Small Cucumber”, Red“Saint fruit”The thumb-sized“1 eggplant”……Wasteland where covered with green vegetables, greenhouses where the colored bright-colored bear fruit, while the6College students the entrepreneurial spirit of the story and praised by the local people get their parents to understand.
It is responsible for running sales Guo Shuai introduction, and now they are in Guangzhou, Shenzhen and other places have a well established sales market, these foods to the local market higher3To6Times the price, the per mu income is above4Million, this year, net income is expected to reach the base50Million.
“Students start difficult, difficult in finding the right project, start-up capital and experience, it is difficult in the not insist. The main problem now is the lack of a base to expand the scale of funding and to save transportation costs and so on, so tough last year, we have persevered as long as we work together to resolve all problems will be!”LI Xiao-yan to the future with confidence, she also hopes the community more support and help.
This year they are ready to re-enter the100Million fund to expand the area planted2Times, and increase the10Number of new varieties. At present, they have come up with a detailed program and is ready to lead the local people through the“Order in agriculture”In the form of planting. According to the Budget, to increase the per acre than in the past at least two or three thousand dollars of income.
Venture into the beginning, they were not satisfied. In their minds there is a bigger picture!
The exciting story of a college student entrepreneurs
Venture Origin
Naturally, the origin of my business comes from the strong desire to desire success, here are talking about the success of the desire comes from three aspects, one aspect I want something from, say, in order to get better living conditions, buy a house, a car faster and get a higher social status, resulting in greater social value, or just want to sleep until he woke up every day, and also lie on a small number will further rise; the other hand, want to escape from the status quo, Like for example we want to get rid of low-paid, out of fatigue life, repeating nine-to-five working destiny do not want the boss or supervisor looked at his face to survive and so on. Final success, or from the desire to return to this society, if the success of my business, I can say that have the ability or strength to give the community some jobs, a sense of ease on the indirect employment of the whole society pressure.
If only I did not start working, and get a life basically changed little, and the modest wage, but also maybe someday will be laid-off unemployed. Therefore, opportunities and risks exist in this society, workers can not guarantee lasting stability, coupled with wage income is difficult to cope with people's increasing buy a house, buy a car like living needs, so many people, especially in a market economy grew up under the influence of young people who want to break down through the young about the world, creating what Foundation.
Entrepreneurial process
Entrepreneurial process it first and foremost an action, remember that a lot of time has been a lot of entrepreneurial ideas, conceived in my mind the vivid, but they suffer from no action, resulting in the so-called good ideas good ideas are useless Therefore, first of all you've got to start operations.
I am2003Entered the Zhejiang Normal University, and almost at the school at the same time, I began to consider the future way out. In recent years, more and more severe employment situation of university students, I have learned computer science in recent sessions of the employment situation of the same is not very good. At that time I had a hunch, I should not Zaiqu walk my sister were former schoolmates who walked the same road to the university, why do you say? Because they are learning through the university courses(Classroom——Library——3.1 Line dormitory life)Or that college students have been way of life, four years later, they still faced with severe work pressure. Well, if I went to take such a route, means that four years later I would be, and they have the same one outcome. So I finally decided I should walk out of school to go out, more contact with this community such a choice.
The second half of freshman year, I encourage the themselves, they began slowly out of the campus, try to reach the community. It should be said that at the time I was very immature, and quite immature. Like they say, like, the school is like pure water, as is so pure, so a single; and the outside society is just like natural water, as is so complex and less intense. Therefore, pure water from the inside, as we came out of troubled waters in the inevitable setbacks, to be injured. Remember I had done a lot of part-time, such as promoters and salesman of the class work. Once outside this community, naturally you will encounter a number of people in society. At that time I met a friend of a friend that asked me to promote an educational software about the English language, after almost an hour of introduction, that person may be a fairly fluent, very attractive. Naturally let me, to face the first real pure elements of this society ready to make trouble, I'll ask my friend:“Then how can I would like to officially to promote this software ah?”That person who said:“This simple, Zhe Meshuai young man like you to promote a more no problem, first of all you need to buy their own set of the first to become members of the company and become a member, you can enjoy all the strength and resources of the team and so on, that time the other members add to the mix you can have so many economic gains”, One so simple and easy, I Erhuameishui, that tomorrow, he said the money hit the account of the Shang Hao. Surprisingly, the last to listen to my analysis of the school a teacher say that they are what MLM organizations ah, now sounds a little chilling ah, though that I have been cheated of1200Dollars, but it gives me the experience and the experience should be said is priceless, as has often been said of the disciples out of the intersection of tuition is what should be normal.
In short, the freshman taken the road of life on campus, there are paid, there are gains, there are happy, but there are also setbacks! It makes me learn how to withstand pressure, how to communicate with others, but also cultivated a certain degree of commercial sensitivity I.
Sophomore, I began to grasp what it meant to mobility? In the freshman campus life for almost a year off, let me have a certain amount of personal connections and social resources, while self-integrated capabilities have been greatly improved. I began to slowly learn to form their own teams to implement the venture is relatively small, and truly their own business ideas are implemented. Remember that it was the beginning of a sophomore Gang Kaixue time, and my heart there is always a feeling that argued that we should do something for this time everyone knows is the school business season, was what they called business opportunities. I was thinking what can I do about it? I would like to do something that is nothing but the nascent market, Mody, while the emerging markets is nothing but also escape from daily necessities, and some consumer goods. Suddenly, I thought such a small start-up projects——Sale of new household items (including electric fans, lamps, telephones, wiring boards, etc.).
At this time, probably many people would say that this project is not very usual do? And the schools around the store a lot of people can get it to you Why should people come here to buy it~? Right! This issue when the time is, I am thinking of! However, I was holding more solutions than problems of such a concept to think about the problem, since this is a difficult project, if I can come up with some way to help him solve it, it does not is not an issue, ah!
Naturally, the origin of my business comes from the strong desire to desire success, here are talking about the success of the desire comes from three aspects, one aspect I want something from, say, in order to get better living conditions, buy a house, a car faster and get a higher social status, resulting in greater social value, or just want to sleep until he woke up every day, and also lie on a small number will further rise; the other hand, want to escape from the status quo, Like for example we want to get rid of low-paid, out of fatigue life, repeating nine-to-five working destiny do not want the boss or supervisor looked at his face to survive and so on. Final success, or from the desire to return to this society, if the success of my business, I can say that have the ability or strength to give the community some jobs, a sense of ease on the indirect employment of the whole society pressure.
If only I did not start working, and get a life basically changed little, and the modest wage, but also maybe someday will be laid-off unemployed. Therefore, opportunities and risks exist in this society, workers can not guarantee lasting stability, coupled with wage income is difficult to cope with people's increasing buy a house, buy a car like living needs, so many people, especially in a market economy grew up under the influence of young people who want to break down through the young about the world, creating what Foundation.
Entrepreneurial process
Entrepreneurial process it first and foremost an action, remember that a lot of time has been a lot of entrepreneurial ideas, conceived in my mind the vivid, but they suffer from no action, resulting in the so-called good ideas good ideas are useless Therefore, first of all you've got to start operations.
I am2003Entered the Zhejiang Normal University, and almost at the school at the same time, I began to consider the future way out. In recent years, more and more severe employment situation of university students, I have learned computer science in recent sessions of the employment situation of the same is not very good. At that time I had a hunch, I should not Zaiqu walk my sister were former schoolmates who walked the same road to the university, why do you say? Because they are learning through the university courses(Classroom——Library——3.1 Line dormitory life)Or that college students have been way of life, four years later, they still faced with severe work pressure. Well, if I went to take such a route, means that four years later I would be, and they have the same one outcome. So I finally decided I should walk out of school to go out, more contact with this community such a choice.
The second half of freshman year, I encourage the themselves, they began slowly out of the campus, try to reach the community. It should be said that at the time I was very immature, and quite immature. Like they say, like, the school is like pure water, as is so pure, so a single; and the outside society is just like natural water, as is so complex and less intense. Therefore, pure water from the inside, as we came out of troubled waters in the inevitable setbacks, to be injured. Remember I had done a lot of part-time, such as promoters and salesman of the class work. Once outside this community, naturally you will encounter a number of people in society. At that time I met a friend of a friend that asked me to promote an educational software about the English language, after almost an hour of introduction, that person may be a fairly fluent, very attractive. Naturally let me, to face the first real pure elements of this society ready to make trouble, I'll ask my friend:“Then how can I would like to officially to promote this software ah?”That person who said:“This simple, Zhe Meshuai young man like you to promote a more no problem, first of all you need to buy their own set of the first to become members of the company and become a member, you can enjoy all the strength and resources of the team and so on, that time the other members add to the mix you can have so many economic gains”, One so simple and easy, I Erhuameishui, that tomorrow, he said the money hit the account of the Shang Hao. Surprisingly, the last to listen to my analysis of the school a teacher say that they are what MLM organizations ah, now sounds a little chilling ah, though that I have been cheated of1200Dollars, but it gives me the experience and the experience should be said is priceless, as has often been said of the disciples out of the intersection of tuition is what should be normal.
In short, the freshman taken the road of life on campus, there are paid, there are gains, there are happy, but there are also setbacks! It makes me learn how to withstand pressure, how to communicate with others, but also cultivated a certain degree of commercial sensitivity I.
Sophomore, I began to grasp what it meant to mobility? In the freshman campus life for almost a year off, let me have a certain amount of personal connections and social resources, while self-integrated capabilities have been greatly improved. I began to slowly learn to form their own teams to implement the venture is relatively small, and truly their own business ideas are implemented. Remember that it was the beginning of a sophomore Gang Kaixue time, and my heart there is always a feeling that argued that we should do something for this time everyone knows is the school business season, was what they called business opportunities. I was thinking what can I do about it? I would like to do something that is nothing but the nascent market, Mody, while the emerging markets is nothing but also escape from daily necessities, and some consumer goods. Suddenly, I thought such a small start-up projects——Sale of new household items (including electric fans, lamps, telephones, wiring boards, etc.).
At this time, probably many people would say that this project is not very usual do? And the schools around the store a lot of people can get it to you Why should people come here to buy it~? Right! This issue when the time is, I am thinking of! However, I was holding more solutions than problems of such a concept to think about the problem, since this is a difficult project, if I can come up with some way to help him solve it, it does not is not an issue, ah!
Tuesday 19 January 2010
Girls Online selling jewelry to explore business opportunities
With Li Qin Beijing Hongqiao Market building sitting near a fast food shop chat. Li Qin built on eBay's jewelryBusiness, The main pearls, the peak season months can reach 40 thousand U.S. dollars in sales, profit is enormous. The 25-year-old girl's "cause" is hard to envy and amazement. She looks more like a student; not good words, unless they are friends, and familiar with. Now, she's men have 67 employees, the company name is "jyxpearl".
The Internet, is such a young man Li Qin built the success of a new arena. Their way of life rich, free and full of dreams. That her "boss" status and the general awareness of the traditional company bosses are very different, theirBusinessSeem more simple simple, do not need to socialize, without too much capital, does not need too much wrist and calculating, more of a reliance on technology and mind,
Chance
In 1999, the 20-year-old Li Qin built from Yichang, Hubei Province came to Beijing. Although Beijing is the chance of some more, but learning to build for the forestry profession Li Qin, looking for a substantial fixed income work is not easy. At that time, the rise of the Internet e-commerce boom, Li Qin built the first job, her life into a completely different trajectory.
Li Qin built into a web based e-commerce company, is responsible for some background work, such as the organization of courses, statistics students, collect fees, and training of auxiliary work. Li Qin began to build this access to the Internet. By the winter of 2001, with the dot-com bubble burst, the concept of e-commerce has also been popular, to spend money to join the class participants learn the concept of e-commerce less and less, the company and others, like the thousands of Internet companies face closure . Shareholders of the company, is one of the teachers taught e-commerce courses, plate down the company, with Li Qin Jian, including several of the students began to try to actually do business online.
Li Qin Jian, began to study the world through eBay sales of Chinese products. The company started to build a three accounts, selling products to three main categories: Chinese carpets, jewelry, and Distressed clocks. In 2001, eBay to sell products with Chinese characteristics, not people in moreBusinessSo it is easier to do more profitable. For jewelry business, Li Qin Jian, gradually learned a lot of online marketing techniques. "In fact, the involvement of E-commerce is very simple, we should first registered on eBay, anyone can register; followed by eBay sell anything you need to authenticate the identity of the need to run an international credit card, VISA card, if there is Cye. com.cn Beijing accounts, a few hundred dollars can be, and the threshold is very low. But now the online sales are not as in previous years, competition has been very intense, in order to do well, first product to have other people do not have advantages, the same the product less the same time, the characteristics of products to be suitable for online sales, the price would also be very advantageous. "
Solo
As the barriers to entry is low, done two years later, Li Qin Jian ponder, is not it can even act as your own boss?
2003 in June, when Li Qin Jian reflect on the need to do if they were prepared to go it alone, she's a good friend is also the intention. This friend is a former colleague Li Qin built specifically responsible for dealing with the supplier, the two hit it off, set up the company.
They learned the previous company in a few lessons. Online competition is becoming increasingly fierce, before Li Qin built a company where the bulk of goods has failed to do enough, the price there is no advantage; not have their own products, there is no designer, pickup inconvenient, but also through theAgentChannel layers of exploitation, get rid of taxes, profit margins are very small.
They chose the company's address next to the Hongqiao market, this belt is Beijing, as well as pearl jewelry famous seafood distribution center in Beijing, a lot of "foreigners" like coming here to buy stuff. Fixed them with a jewelry factory established contacts with manufacturers relying on product quality assurance, as well as designers, but only need to pick up the next floor, trip on it. Now, this 50% of manufacturers of products sold by Li Qin built the network they Cye.com.cn completed. Jewelry sales, requires a certain expertise, such as identification. Of course, simple and intuitive identification of pearl, Li Qin Jian said with a smile, "I can be of." However, there are a lot of jewelry purchase greater risk. The manufacturers with the regular stable relationship, Li Qin built the risks in this regard to the manufacturers who pass. In addition, Europe and the U.S. jewelry market, the design is very valued, perhaps because of some common materials, design has become a high social status.
In addition to the design of factories, and now Li Qin built there are some clever and deft hands of the young girl responsible for the design and production. Li Qin built in the office, the large half of the table is a computer, half filled with all kinds of pearl gem material, some young girl is progressing according to customer requirements working towards.
Distribution near the Hongqiao pearl market, only one by Li Qin Jian eBay, Alibaba and its own Web site marketing; There is also a built have their own web sites for a fixed customer inquiries and orders. Li Qin Jian most like to say is: the network of energy is no limit.
"Our immediate plan is to take part in more foreign Jewelry Show. Next plan is to open branches in foreign countries have their own stores, and then develop moreAgentBusiness. I recruited a good girl, two English, specializing in online search directory of suppliers abroad, jewelry, hoping to get in touch with them. Because foreign countries are also a lot of jewelers purchase from China. "Li Qin Jian has a greater vision and plans.
Tips for making money on the network
Li Qin built lives, it seemed very nice, but has its own shop, time freedom, do not seem to need to spend too much energy. But she says they are "natural life of toil," because her dream is not just earning tens of thousands of dollars a month that simple. "The Internet is really too large amount of information, opportunities are also many, if you want to always be endless. My way of life is not as easy to imagine it. Have to keep the Cye.com.cn replaced with new products, shoot pictures, writing product descriptions, search providers, advertising on the network, must spend a lot of time. After a long time, you can slowly come to understand some of the details of techniques, such as the time on the goods is very important to make use of foreign the time difference, and widen the gap between other domestic competitors; the price to pull grades, and the pricing of goods which are not to make money in order to attract customers and what is money, and should be considered clear enough; Another example is holiday promotions, which are suitable for make a gift to give as gifts, choose what kind of packaging to attract customers, are important. "
Selling abroad, most do not know what fear is that the causes of goods by customs buckle. On one occasion, a customer would like to set up a pearl necklace as a birthday gift for his mother, the date is approaching but have not received goods. Customers are very angry, sent e-mail query. Li Qin Jian although do not know why, but soon another one necklace courier to the customer. Later, I learned that the other side of the Customs seizure of objects inspected a few days after a client has received two necklaces, very moved, to send them to an intact, but also became the Li Qin built and old customers. Li Qin Jian acknowledge one's ownBusinessBeen very shun. Occasionally see some colleagues in eBay's account has been closed, and do not know the reason. She said that on eBay have corresponding rules of the game, as long as the detailed understanding of and compliance, risk is not great.
Now, Li Qin built to such a very young age, do not rely on after graduation to work as laborers, but by the network to doBusinessA minority of young people, some of them are in school students. Many of them a month to earn 12 million dollars is difficult. Li Qin Jian also agreed, saying: "Indeed, for me, I think this number is too easy to earn."
The Internet, is such a young man Li Qin built the success of a new arena. Their way of life rich, free and full of dreams. That her "boss" status and the general awareness of the traditional company bosses are very different, theirBusinessSeem more simple simple, do not need to socialize, without too much capital, does not need too much wrist and calculating, more of a reliance on technology and mind,
Chance
In 1999, the 20-year-old Li Qin built from Yichang, Hubei Province came to Beijing. Although Beijing is the chance of some more, but learning to build for the forestry profession Li Qin, looking for a substantial fixed income work is not easy. At that time, the rise of the Internet e-commerce boom, Li Qin built the first job, her life into a completely different trajectory.
Li Qin built into a web based e-commerce company, is responsible for some background work, such as the organization of courses, statistics students, collect fees, and training of auxiliary work. Li Qin began to build this access to the Internet. By the winter of 2001, with the dot-com bubble burst, the concept of e-commerce has also been popular, to spend money to join the class participants learn the concept of e-commerce less and less, the company and others, like the thousands of Internet companies face closure . Shareholders of the company, is one of the teachers taught e-commerce courses, plate down the company, with Li Qin Jian, including several of the students began to try to actually do business online.
Li Qin Jian, began to study the world through eBay sales of Chinese products. The company started to build a three accounts, selling products to three main categories: Chinese carpets, jewelry, and Distressed clocks. In 2001, eBay to sell products with Chinese characteristics, not people in moreBusinessSo it is easier to do more profitable. For jewelry business, Li Qin Jian, gradually learned a lot of online marketing techniques. "In fact, the involvement of E-commerce is very simple, we should first registered on eBay, anyone can register; followed by eBay sell anything you need to authenticate the identity of the need to run an international credit card, VISA card, if there is Cye. com.cn Beijing accounts, a few hundred dollars can be, and the threshold is very low. But now the online sales are not as in previous years, competition has been very intense, in order to do well, first product to have other people do not have advantages, the same the product less the same time, the characteristics of products to be suitable for online sales, the price would also be very advantageous. "
Solo
As the barriers to entry is low, done two years later, Li Qin Jian ponder, is not it can even act as your own boss?
2003 in June, when Li Qin Jian reflect on the need to do if they were prepared to go it alone, she's a good friend is also the intention. This friend is a former colleague Li Qin built specifically responsible for dealing with the supplier, the two hit it off, set up the company.
They learned the previous company in a few lessons. Online competition is becoming increasingly fierce, before Li Qin built a company where the bulk of goods has failed to do enough, the price there is no advantage; not have their own products, there is no designer, pickup inconvenient, but also through theAgentChannel layers of exploitation, get rid of taxes, profit margins are very small.
They chose the company's address next to the Hongqiao market, this belt is Beijing, as well as pearl jewelry famous seafood distribution center in Beijing, a lot of "foreigners" like coming here to buy stuff. Fixed them with a jewelry factory established contacts with manufacturers relying on product quality assurance, as well as designers, but only need to pick up the next floor, trip on it. Now, this 50% of manufacturers of products sold by Li Qin built the network they Cye.com.cn completed. Jewelry sales, requires a certain expertise, such as identification. Of course, simple and intuitive identification of pearl, Li Qin Jian said with a smile, "I can be of." However, there are a lot of jewelry purchase greater risk. The manufacturers with the regular stable relationship, Li Qin built the risks in this regard to the manufacturers who pass. In addition, Europe and the U.S. jewelry market, the design is very valued, perhaps because of some common materials, design has become a high social status.
In addition to the design of factories, and now Li Qin built there are some clever and deft hands of the young girl responsible for the design and production. Li Qin built in the office, the large half of the table is a computer, half filled with all kinds of pearl gem material, some young girl is progressing according to customer requirements working towards.
Distribution near the Hongqiao pearl market, only one by Li Qin Jian eBay, Alibaba and its own Web site marketing; There is also a built have their own web sites for a fixed customer inquiries and orders. Li Qin Jian most like to say is: the network of energy is no limit.
"Our immediate plan is to take part in more foreign Jewelry Show. Next plan is to open branches in foreign countries have their own stores, and then develop moreAgentBusiness. I recruited a good girl, two English, specializing in online search directory of suppliers abroad, jewelry, hoping to get in touch with them. Because foreign countries are also a lot of jewelers purchase from China. "Li Qin Jian has a greater vision and plans.
Tips for making money on the network
Li Qin built lives, it seemed very nice, but has its own shop, time freedom, do not seem to need to spend too much energy. But she says they are "natural life of toil," because her dream is not just earning tens of thousands of dollars a month that simple. "The Internet is really too large amount of information, opportunities are also many, if you want to always be endless. My way of life is not as easy to imagine it. Have to keep the Cye.com.cn replaced with new products, shoot pictures, writing product descriptions, search providers, advertising on the network, must spend a lot of time. After a long time, you can slowly come to understand some of the details of techniques, such as the time on the goods is very important to make use of foreign the time difference, and widen the gap between other domestic competitors; the price to pull grades, and the pricing of goods which are not to make money in order to attract customers and what is money, and should be considered clear enough; Another example is holiday promotions, which are suitable for make a gift to give as gifts, choose what kind of packaging to attract customers, are important. "
Selling abroad, most do not know what fear is that the causes of goods by customs buckle. On one occasion, a customer would like to set up a pearl necklace as a birthday gift for his mother, the date is approaching but have not received goods. Customers are very angry, sent e-mail query. Li Qin Jian although do not know why, but soon another one necklace courier to the customer. Later, I learned that the other side of the Customs seizure of objects inspected a few days after a client has received two necklaces, very moved, to send them to an intact, but also became the Li Qin built and old customers. Li Qin Jian acknowledge one's ownBusinessBeen very shun. Occasionally see some colleagues in eBay's account has been closed, and do not know the reason. She said that on eBay have corresponding rules of the game, as long as the detailed understanding of and compliance, risk is not great.
Now, Li Qin built to such a very young age, do not rely on after graduation to work as laborers, but by the network to doBusinessA minority of young people, some of them are in school students. Many of them a month to earn 12 million dollars is difficult. Li Qin Jian also agreed, saying: "Indeed, for me, I think this number is too easy to earn."
80 seven years after the girls how to earn 10 million
The text in the "I" is an excellent post-80 girl, a typical business commando. She set seven years, his wealth world, by virtue of what?
I am an entrepreneur who is also aTradePeople, the current chairman of RT Co. engaged in the field of toysTradeEasy and cooperation. Seven years, I have been in this fall Paqi received such a sentiment: Entrepreneurship andTradeLike a cliff jump, or you would pieces at the bottom; or you fall in the process forcing his wings!
Seven years ago, I was only 21-year-old girl film, just graduated from university a share of the Beijing Institute of a very good unit. Coworkers looked complacent, lazy mixed day, Yiyewumian, like the night, the next day handed in his resignation letter to the leadership, with a backpack left the envy of all the units started my way south . AtCantonI met a business partner in the first one seriously, he and I had a rented homes, began an arduous road of entrepreneurship. And a host of entrepreneurs, like hard but full of hope. Fearless we choose to explore international markets and carry out technical research for the U.S. and European markets, and market research.
However, when we have completed a time when technological research, but found that we had no financial resources to support the industrialization of the technology. But when I tried to peer through the Internet industry's leading multinational ties, even pleasantly surprised to find that: these multinational corporations chiefs flew to the mainland even have to cooperate with us on the negotiations.
This is more than a few years after the negotiations, will now write a few points to share with you, hoping to help.
First, employ a prodding tactic how to use?
Initially, I too need a successful collaboration to bring development to the company funds and related resources, it is still to prove their strength. While these multinational companies have expressed their intention to cooperate, but all of its own leisurely pace to run the company do things, but deliberately drive down prices. A start I have no experience in negotiation. Decided to use employ a prodding tactic - to the A company's CEO sent a letter to the wording of a tough, generally expressed the meaning of: Technically, we are definitely the world's leading, you can not find in the country's second such team . We did not accept a price you can not achieve this partnership, because we have talks with B Company.
Surprisingly, the CEO simply ignore this set in his reply that:
Thank you, your company is currently still very small at present do not have the relevant qualifications, such as the future you are interested to contact me again. You get VC investment in the future, if the funds are also needed to explore different cooperation programs.
After receiving this letter, I realize that in the negotiations have already lost, I've blocked their escape route, my conditions are not likely to open lower; If we are going to see the CEO, then the proof of our will appear certain problems. This is more likely to feel that we have started from the other side is sky-high claims, will also be controlled by others, while the other side is still left for themselves to continue to explore the possibility of cooperation, move forward and attack, retreat and defend. That employ a prodding tactic in the case of inappropriate self-defeating.
Second, whether the show should have a government background?
The first lesson of negotiations failed to give me a second success of the negotiations, two months later, with another one famous foreign companies to negotiate, in order to persuade him to become our channel business in the United States, I used the company had just acquired support government investment as a weight. This time, however, talks like a go down the drain each other a long time did not respond. I very much wonder, the whole pace of the negotiations are in my grasp, and I am the talks decent manners, but also to advance and retreat has left himself enough room, why not the other has become interested in it?
Later, I tried many times through e-mail and international long-distance communication with each other can be still interested in each other's lack natural. There is no explicit reason, nor that it would not cooperate, but that this year will work with our co-operation is not included in the program. A two-month long wait, baffled. And subsequently did not stop negotiations on cooperation with other companies, including a CEO Joseph, who is Chinese-American. After a contact, I have seen that his own confusion, I hope he can help me analyze why. Min hear that he ran, the original foreign enterprises attach great importance to free competition, they believe that the ability to market itself. In some large enterprises to do with foreign trade negotiations, Do not say you have a government background, otherwise foreign companies will think you are hampering the principle of free competition, but refused to cooperate with you. OneTradePeople show off their own government background, it is also right in himself and his products are not self-confidence.
2007, China's toy market, a dejected, August 2 and 14, the world's largest toy maker Mattel Inc. (Mattel Inc.) Has recalled 967,000 children's toys and 18 million toy products, the cause of the incident is the paint used on toys for excessive lead content (4900ppm), and the foundry company in China, Foshan Lida Toy Co., Ltd. has been halted and that products are AQSIQ banned from export. Events caused by the international toy market for "Made in China" quality of suspicion and even fear. The Chinese government also introduced a very stringent measures to control and rectify. Many toy factories and enterprises have closed down close. For a time, in order to OEM export-oriented Chinese toy industry, there have been many depression picture.
This event so that we negotiate with foreign investors, also under immense pressure, facing each other's questions and concerns, we have come up with its own advantages - to ensure high levels of the same time adjusting their prices downward. Both at home and abroad of China toy industry painted a bad image, when the announcement for our high-profile toy into the foreign market, foreign investors have a different view. In the negotiations, although we have concerns, but after we have repeatedly demonstrated the scientific test data and open effective communication. Eventually they signed with our long-term cooperation agreement.
China's toy market Chuge four when the lies stop and fight for our own choices. Government background and can not be a bargaining chip in negotiation and cooperation, one relied on excellent product quality, perfect after-sales service, market-leading high-tech level.
Third, even if only "garage" strength ought to be honest
Large companies looking for foreign partners, it is often carried out examination and approval system at various levels. Generally representative of the Asia Pacific region over the first inspection, before making a decision. Early nask companies that want to visit the United States when I was very excited for a while. But then again anxious, because the small size of our company, we are worried that the size and qualification problems are not the final the other due respect. Time, however, too late, we can only use the existing office to carry out reception.
To examine the evidence in the New York Stock Exchange of a United States representative in Hong Kong (senior manager). Since there was no financial resources to support, we simply place our office (1 homes) clean clean up a bit, as we meet with clients. Upon arrival, the other, to our products and technologies, much appreciated. However, in the other side go to the bathroom when an embarrassing thing happened - our office is very simple renovation of toilets, resulting in flushing, when so much is the other twists and turns, a long time before the toilet toss out, came out got angry.
Later, I accompanied the representative Quwang also a partner company. On the way, the representative of our office environment is too simple, and if they had had come to visit negotiations in the hope that we can have a good point of business negotiating forum. But our products and technologies is still very competitive, he still would recommend us to become their technology partner in this field.
In the other company's CEO over the negotiations, we are in Beijing, the bustling business in a business meeting session of the rented rooms. The other side with the old America Asia-Pacific CEO, president and CMO come together, we in the business do not have any problems receiving. But I still honestly tell each other we are in start-up phase, and now the conference room is rented in order to respect them. Meeting of the placid, both in this emphasis on their respective advantages. The United States said that the annual number of products they market, with annual sales in number of billon, I emphasize that our technological superiority is a leading worldwide. But the real intention to cooperate, the other side did not give clear-cut. They proposed to visit our R & D labs.
I have no alternative but to bring them into our R & D labs (a garage), the real embarrassing thing happened: because of our chairs were bought in the wholesale market, the quality is not very good, the CEO's and is in wide-body part of the body fat type, when he sat down, when a butt and called us to sit in chairs scattered planes, and he fell to the ground.
When I thought these would destroy the results of our talks, I have found that the CEO's interest early in the negotiations than we even higher. His visit with interest to our more than 100 square meters of a small room on our DEMO product specific and detailed inquiries on our products appreciation for me. So that our surprise is that he should immediately signed a one-BO. In the evening to go to bars to celebrate, the CEO, and we talk about his experience in business 12 years ago, and the history of his garage business miss ... ... he said that our honest and let him feel at ease.
The details of the negotiations is important, but more people respect the quality of business integrity. The quality of the integrity of the integrity of the brand created, if we are not in the business hall talks frankly say so, the other party during a visit to R & D laboratories at the Cye.com.cn should have apprehensions. Small scale is not our reason for the inferiority complex, because when the other flew to China and we went all the way negotiations, must be extremely good faith with the past, but also carried out in advance a full investigation, we have no reason to be dishonest. Proved, the primitive R & D laboratories, lame chairs are not blocking the opponent's sign list determination. It is our honest they were quite pragmatic.
I am an entrepreneur who is also aTradePeople, the current chairman of RT Co. engaged in the field of toysTradeEasy and cooperation. Seven years, I have been in this fall Paqi received such a sentiment: Entrepreneurship andTradeLike a cliff jump, or you would pieces at the bottom; or you fall in the process forcing his wings!
Seven years ago, I was only 21-year-old girl film, just graduated from university a share of the Beijing Institute of a very good unit. Coworkers looked complacent, lazy mixed day, Yiyewumian, like the night, the next day handed in his resignation letter to the leadership, with a backpack left the envy of all the units started my way south . AtCantonI met a business partner in the first one seriously, he and I had a rented homes, began an arduous road of entrepreneurship. And a host of entrepreneurs, like hard but full of hope. Fearless we choose to explore international markets and carry out technical research for the U.S. and European markets, and market research.
However, when we have completed a time when technological research, but found that we had no financial resources to support the industrialization of the technology. But when I tried to peer through the Internet industry's leading multinational ties, even pleasantly surprised to find that: these multinational corporations chiefs flew to the mainland even have to cooperate with us on the negotiations.
This is more than a few years after the negotiations, will now write a few points to share with you, hoping to help.
First, employ a prodding tactic how to use?
Initially, I too need a successful collaboration to bring development to the company funds and related resources, it is still to prove their strength. While these multinational companies have expressed their intention to cooperate, but all of its own leisurely pace to run the company do things, but deliberately drive down prices. A start I have no experience in negotiation. Decided to use employ a prodding tactic - to the A company's CEO sent a letter to the wording of a tough, generally expressed the meaning of: Technically, we are definitely the world's leading, you can not find in the country's second such team . We did not accept a price you can not achieve this partnership, because we have talks with B Company.
Surprisingly, the CEO simply ignore this set in his reply that:
Thank you, your company is currently still very small at present do not have the relevant qualifications, such as the future you are interested to contact me again. You get VC investment in the future, if the funds are also needed to explore different cooperation programs.
After receiving this letter, I realize that in the negotiations have already lost, I've blocked their escape route, my conditions are not likely to open lower; If we are going to see the CEO, then the proof of our will appear certain problems. This is more likely to feel that we have started from the other side is sky-high claims, will also be controlled by others, while the other side is still left for themselves to continue to explore the possibility of cooperation, move forward and attack, retreat and defend. That employ a prodding tactic in the case of inappropriate self-defeating.
Second, whether the show should have a government background?
The first lesson of negotiations failed to give me a second success of the negotiations, two months later, with another one famous foreign companies to negotiate, in order to persuade him to become our channel business in the United States, I used the company had just acquired support government investment as a weight. This time, however, talks like a go down the drain each other a long time did not respond. I very much wonder, the whole pace of the negotiations are in my grasp, and I am the talks decent manners, but also to advance and retreat has left himself enough room, why not the other has become interested in it?
Later, I tried many times through e-mail and international long-distance communication with each other can be still interested in each other's lack natural. There is no explicit reason, nor that it would not cooperate, but that this year will work with our co-operation is not included in the program. A two-month long wait, baffled. And subsequently did not stop negotiations on cooperation with other companies, including a CEO Joseph, who is Chinese-American. After a contact, I have seen that his own confusion, I hope he can help me analyze why. Min hear that he ran, the original foreign enterprises attach great importance to free competition, they believe that the ability to market itself. In some large enterprises to do with foreign trade negotiations, Do not say you have a government background, otherwise foreign companies will think you are hampering the principle of free competition, but refused to cooperate with you. OneTradePeople show off their own government background, it is also right in himself and his products are not self-confidence.
2007, China's toy market, a dejected, August 2 and 14, the world's largest toy maker Mattel Inc. (Mattel Inc.) Has recalled 967,000 children's toys and 18 million toy products, the cause of the incident is the paint used on toys for excessive lead content (4900ppm), and the foundry company in China, Foshan Lida Toy Co., Ltd. has been halted and that products are AQSIQ banned from export. Events caused by the international toy market for "Made in China" quality of suspicion and even fear. The Chinese government also introduced a very stringent measures to control and rectify. Many toy factories and enterprises have closed down close. For a time, in order to OEM export-oriented Chinese toy industry, there have been many depression picture.
This event so that we negotiate with foreign investors, also under immense pressure, facing each other's questions and concerns, we have come up with its own advantages - to ensure high levels of the same time adjusting their prices downward. Both at home and abroad of China toy industry painted a bad image, when the announcement for our high-profile toy into the foreign market, foreign investors have a different view. In the negotiations, although we have concerns, but after we have repeatedly demonstrated the scientific test data and open effective communication. Eventually they signed with our long-term cooperation agreement.
China's toy market Chuge four when the lies stop and fight for our own choices. Government background and can not be a bargaining chip in negotiation and cooperation, one relied on excellent product quality, perfect after-sales service, market-leading high-tech level.
Third, even if only "garage" strength ought to be honest
Large companies looking for foreign partners, it is often carried out examination and approval system at various levels. Generally representative of the Asia Pacific region over the first inspection, before making a decision. Early nask companies that want to visit the United States when I was very excited for a while. But then again anxious, because the small size of our company, we are worried that the size and qualification problems are not the final the other due respect. Time, however, too late, we can only use the existing office to carry out reception.
To examine the evidence in the New York Stock Exchange of a United States representative in Hong Kong (senior manager). Since there was no financial resources to support, we simply place our office (1 homes) clean clean up a bit, as we meet with clients. Upon arrival, the other, to our products and technologies, much appreciated. However, in the other side go to the bathroom when an embarrassing thing happened - our office is very simple renovation of toilets, resulting in flushing, when so much is the other twists and turns, a long time before the toilet toss out, came out got angry.
Later, I accompanied the representative Quwang also a partner company. On the way, the representative of our office environment is too simple, and if they had had come to visit negotiations in the hope that we can have a good point of business negotiating forum. But our products and technologies is still very competitive, he still would recommend us to become their technology partner in this field.
In the other company's CEO over the negotiations, we are in Beijing, the bustling business in a business meeting session of the rented rooms. The other side with the old America Asia-Pacific CEO, president and CMO come together, we in the business do not have any problems receiving. But I still honestly tell each other we are in start-up phase, and now the conference room is rented in order to respect them. Meeting of the placid, both in this emphasis on their respective advantages. The United States said that the annual number of products they market, with annual sales in number of billon, I emphasize that our technological superiority is a leading worldwide. But the real intention to cooperate, the other side did not give clear-cut. They proposed to visit our R & D labs.
I have no alternative but to bring them into our R & D labs (a garage), the real embarrassing thing happened: because of our chairs were bought in the wholesale market, the quality is not very good, the CEO's and is in wide-body part of the body fat type, when he sat down, when a butt and called us to sit in chairs scattered planes, and he fell to the ground.
When I thought these would destroy the results of our talks, I have found that the CEO's interest early in the negotiations than we even higher. His visit with interest to our more than 100 square meters of a small room on our DEMO product specific and detailed inquiries on our products appreciation for me. So that our surprise is that he should immediately signed a one-BO. In the evening to go to bars to celebrate, the CEO, and we talk about his experience in business 12 years ago, and the history of his garage business miss ... ... he said that our honest and let him feel at ease.
The details of the negotiations is important, but more people respect the quality of business integrity. The quality of the integrity of the integrity of the brand created, if we are not in the business hall talks frankly say so, the other party during a visit to R & D laboratories at the Cye.com.cn should have apprehensions. Small scale is not our reason for the inferiority complex, because when the other flew to China and we went all the way negotiations, must be extremely good faith with the past, but also carried out in advance a full investigation, we have no reason to be dishonest. Proved, the primitive R & D laboratories, lame chairs are not blocking the opponent's sign list determination. It is our honest they were quite pragmatic.
The latest and easy to make money small-scale
Green environmental protection projects by the 19th century, coal-driven, the 20th century by the oil-driven, while the 21st century will be solar, wind power, renewable energy century. Organic Food Organic food is a product of a high standard is based on the ecological environment for the purpose of sustainable development, from the soil
GreenItem
19th century by coal-driven, the 20th century by the oil-driven, while the 21st century will be solar, wind power, renewable energy century.
Organic Food
Organic food is a product of a high standard is based on the ecological environment for the purpose of sustainable development, from the "land to the table" to achieve quality control of whole production out of the safety, health, high-quality food. There are many types of organic products, the price is usually more than twice the normal product, which is impeding rapid market expansion of an obstacle. The organic product as a gift already become a trend, which for the relevant enterprises to provide a good opportunity.
E
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19th century by coal-driven, the 20th century by the oil-driven, while the 21st century will be solar, wind power, renewable energy century.
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Organic food is a product of a high standard is based on the ecological environment for the purpose of sustainable development, from the "land to the table" to achieve quality control of whole production out of the safety, health, high-quality food. There are many types of organic products, the price is usually more than twice the normal product, which is impeding rapid market expansion of an obstacle. The organic product as a gift already become a trend, which for the relevant enterprises to provide a good opportunity.
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Mental areas were considered to be one of the few blue ocean sphere, such as the NI Zi-jun psychological services are concerned, at this time may be a rare opportunity, the entrepreneur can not only realize their life values, to help more people get happiness can also be created in the process of wealth.
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Loading and unloading workers earn 500,000 a fried garlic
Two days ago we reported the North rain and snow, the sudden rise in vegetable prices. In fact, all kinds of agricultural products, the real winner is not the prices of vegetables, but the garlic and humble, from the Spring Festival to the present, less than ten months, turned a few times.
However, this ratio increasesStockMost cattle Niugu still formidable. How only a seasoning of garlic, this year transformed into noble food? Our reporters to garlic, the main producing areas - Shandong Jinxiang County conducted a survey, a look together.
Garlic: Shake the body into a noble dish
Reporter: "I am now the place where the hometown of Chinese garlic - Jinxiang, Shandong Province, China's garlic on the market a quarter from here, in this garlic point of sale, I have learned from the boss there, This bag red garlic, 40 pounds, last year, when prices are low, its price is 3 5 cents, but now, its price had risen to 120 money. "
Jinxiang garlic in the wholesale market, densely distributed with hundreds of garlic in the wholesale,TradeAnd processing enterprises, the owner of this garlic named Han Yuchang processing point, he told reporters, compared with previous years, this year a good surprise garlic Quotes.
Jinxiang garlic processing site owner Han Yuchang: "Last year at this time a dime a pound, this time 3."
Han Yuchang workflow processing point is very simple, only a few workers had bought garlic unpacking, and then put into the pockets of customer-specified models can be shipped, he told reporters that the recent shipments of very considerable .
Reporter: "The average sold down the number of tons a day?"
Jinxiang garlic processing site owner Han Yuchang: "One day we sold a dozen tons."
As the garlic last year, the price is very low, Han Yuchang still selling this year, do not worry about the price, it only entered a few hundred tons of cargo, and the late start, the high purchase price, the average earn a few cents per catty, but more than 3 months down, Han Yuchang has earned more than 20 million, more than happy with, he also went to Jining bought a car.
Reporter: "I heard that you bought this car new?"
Jinxiang garlic processing site owner Han Yuchang: "The new buy."
Reporter: "This car has spent how much?"
Han Yuchang: "12 million."
Vendors such as Han Yuchang is only a small role, in Jinxiang county nandian village, a son of the open space on every morning at dawn, there will be hundreds of garlic vendors gathered here to exchange and agree on prices, each of them in the hands of thousands of tons of inventory or even have a million tons.
Reporter: "This transaction places the number of trading volume accounted for the country of garlic?"
GarlicDistributionBusiness: "You could say yes, 90%, the lowest 90%, including all over the world here, can be said to have accounted for 80%, 90%."
Jinxiang garlic as the main producing areas of China, China is the world's major exporter of garlic, it is that hundreds of vendors in China and the world about the price of garlic.
GarlicDistributionBusiness: "Here is a center, around the world to see this place, this place one rose up all over the world, this place lost a whole world out."
Garlic prices continued to rise this year, South Village, sub shop, this place is not readily visible within a few months the open space has attracted a large number of businessmen around the country.
Reporter: "From where come from?"
GarlicDistributionBusiness: "I come from Shenzhen."
GarlicDistributionBusiness: "Liaoning."
GarlicDistributionBusiness: "I (Zhejiang) Bearing the state. "
The edge of the crowd, the reporter found a young man early 20s, he told reporters he was from the northeast, is also currently doing Jinxiang garlicBusiness。
GarlicDistributionBusiness: "Now you see there, the shipment went to work loading now, as they are now able to take the goods a day, and even exports with domestic sales can go 150 car, be able to take 4,500 tons to 5,000 tons, basically these people negotiated in the side, I've been shipping, I have a small family. "
Reporter: "Multi-scale?"
GarlicDistributionBusiness: "200 tons."
Garlic has become cash cow, and many lay people are envious
Support Jinxiang hot market, and the rising price of garlic. Chinese garlic network survey, this year's garlicDistributionThe average price of commercial warehousing 1.5 per catty to 1.8 yuan. With garlic this month, a new listing,DistributionProviders are expected shortly, garlic prices will not fall below 4 yuan per catty, coupled with cold weather and warehousing freight costs, garlic can also be longer on the afternoon the price floor.
Garlic has become the money-spinner, not onlyDistributionMakers this year, earning pours, and many lay people are envious of them, have joined the ranks of garlic transactions. Our reporter met a sum earned by 50 million truck drivers.
Compared to last year's price low, the current wholesale price of dried garlic has gone up 40 times, but the transaction is continuing hot garlic. Quotes in this wave, not only those who do hold a few hundred tons, thousands of tonnes of stock traders made huge profits, and even a lot of ordinary people who do not have the kind of capital has also spotted opportunities for a share of a cup of soup. He told Liu was originally just a truck driver, is responsible for pulling cargo to the garlic processing plant earlier this year, he heard the news of garlic prices will rise, has decided to participate in one.
Liu Jun, truck drivers: "For this year, and the prices can also be, in the past garlicBusinessBad dry, this year, they often do is to save a little, want to relatives, friends, house mortgage loans, so loan-to deposit a little part of the money. "
Reporter: "How much loan money, by how much?"
Liu Jun: "borrowed about 40 million per."
After the patchwork of 400,000 yuan, Liu 2 yuan per catty about to buy 300 tons of garlic, a few months later, these garlic's total jumped from 400,000 yuan to 96 yuan, Liu hands a sell, after the payment of all arrears, but also a net earned 50 million yuan.
Liu Jun, truck drivers: "To sell now, it should earn more, earn more money, a 10 to 10000, and now is basically to achieve four fast, and better quality, better close to four."
Now, although still dry the truck drivers work, but Liu different varieties of garlic on the quality and Quotes are basically well known. He told reporters that he also intends to continue to invest in next year's garlic.
Liu Jun, truck driver: "I am a house installment loans, and then the money to pay off the house, taking into account next year, do a little better to do, slowly come to citizenship."
Reporter: "Next year the price is not necessarily so Well?"
Liu Jun: "Well next year's visit to the market, to the land which is probably how a small amount, the plan to themselves to inspection."
Garlic behind the price spikes if there hype?
After listening to Liu garlicBusinessThe may be that people will echocardiography. In fact, in this market, people like him who holds several hundred thousand dollars into the market, and fairly a minor, a more substantial amount of money yet to come. Sources said that at present there are 50 million yuan of hot money into the north of Wenzhou garlic market, along with the owner of coal resources in Shanxi have also continuously flock to garlic market.
Has been tepid garlic, suddenly became the object of speculation in all kinds of competing funds, which should be resting in the past I am afraid that not everyone would like. Trading of agricultural products on the market either, the demand for more agricultural products than either garlic, garlic can be Why is this sudden price spikes, but also touched the hearts of so many sensitive nerve? Let's find out.
Li Jingfeng, Shandong Jinxiang Garlic Association, he told us this year, reasons for this are hard to find a balance situation, mainly because of supply and demand relationship has changed.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "Because in 2008, due to the increase in the general area of garlic cultivation, resulting in oversupply the market, so that farmers and the middleDistributionThere are commercial exporters in varying degrees by the very large losses, in this case, that the people of the kinds of garlic to reduce a lot of enthusiasm, so say, garlic acreage was reduced by 30%. "
Reduction in acreage this year's garlic makes a sharp decline in output, largely pushed up the price of garlic. Subsequently, the influenza outbreak spread worldwide, because people generally believe that garlic can be sterilization, disinfection, enhance the body immunity, and can even prevent infection in a stream, which rise in the price of garlic has played a role in fueling.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "In 2003 when the SARS virus, the soaring price of garlic appeared in such a situation, especially this year from the International Comparison of wide range of influenza A , international demand is also a general increase in garlic, which is the price of garlic that is one reason for the rising. "
November 16, the Chinese Academy of Engineering, Chinese Medical Association, Zhong Nanshan, of the folklore of the "eat garlic anti-A Stream" was carried out to respond, he said that garlic does have the role of bacteria, but there is not enough evidence A stream of garlic have a preventive effect. However, Zhong Nanshan's remarks, and Members did not contain the momentum of rising prices garlic, at present, the retail price of garlic all over the country are already a breakthrough is basically 4 yuan per catty, in some places even more than the price of garlic pork, to catty 5.5 yuan. During our visit, found that garlic prices not only reduced the area under cultivation and the spread of the epidemic a stream. At the China International Futures Brokerage Co., Ltd., specializes in agricultural futures researcher DU Qing-Qing, told reporters in the past year, an analysis of the price of garlic, it can be concluded that the garlic was definitely hype behind the price spikes.
China International Futures Brokerage Co., a researcher DU Qing-Qing: "Like last year, including producer prices can be seen growing, one kilogram of about a dollar or so, then this is not due to the impact of financial crisis, the area under cultivation has decreased, prices of other fertilizers, electricity the price is not rising, and I think this part of the total share of relatively small, so that from the cultivation of the cost of this concept is concerned, the current prices so high, there is a definite bubble, you want to rise for at least 40 times, up from more than ten times, several times the bubble is not small. "
Reporter: "yes there are still factors that speculation?"
DU Qing-Qing: "Yes, there are some elements of speculation."
In Jinxiang village of the South sub-market stores, reporters learned that, although the price of garlic has been several times higher than last year, but theDistributionOperators are in no hurry to shot, there was a purchase of the business came from Shenzhen to switch a long time had not found people who are willing to ship.
Reporter: "Do you want to buy goods?"
Shenzhen businessman: "Yes."
Reporter: "Then you have to find the target?"
Shenzhen businessman: "Can not find, they do not want to sell."
Reporter: "You are in the hands of cargo it?"
GarlicDistributionBusiness: "there, who have."
Reporter: "How many in your hand?"
GarlicDistributionBusiness: "There is a few hundred tonnes."
Reporter: "willing to sell it?"
GarlicDistributionBusiness: "Now Cheap No, small cargo had to rise."
Reporter: "How much you sell it?"
GarlicDistributionBusiness: "It can not say to not work when land prices are also sold, and now looking at going to go up, so do not sell."
Reporter: "Do you think it will be risen to how much money?"
GarlicDistributionBusiness: "4 up."
The seller of the mouth of the four up, referring to the wholesale price of garlic, while the current wholesale price of Jinxiang garlic is 3.5,3.6 yuan, in his view is much room for appreciation in the south shop sub-market, and his like-minded have a lot of people. Not only that, the reporter on the ground have also learned that when the price of garlic all the way up, and some garlic, a large number of companies have started hoarding goods reluctant sellers.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "This means that less as a main reason for disturbing the people involved in this part of the garlic provides a profitable opportunity, so they are not only not to sell, but also In the rush to save some of the funds voted garlic. "
Wang Aiguo is also a garlicDistributionProviders, from the beginning of this year, he and several friends started buying a lot of garlic, the current inventory on hand has been very impressive.
Reporter: "This year you are a few people engage in, and now keep the number of goods?"
GarlicDistributionShang Wang patriotic: "This year, we came up with 4,5 personal 2000 tons."
Wang Aiguo of garlic are placed in local expertise of cold storage of garlic, the quarter, down 250 yuan per ton required to pay the cost of 2000 tons of cash, Wang Aiguo as long as one shot will be able to make more than 700 million, but he would prefer to to the cold storage to continue to pay storage fees, no hurry to ship.
GarlicDistributionShang Wang patriotism: "This thing is one such market discipline, the more there is to buy up more, as we all wait, but now the whole (DRC Township) Garlic is concerned, Gouxiaoliangwang everyone is selling, sell nor less. "
Reporter: "You This is a few?"
GarlicDistributionShang Wang patriotic: "I am a recently would also like to come forth, until a good price."
Such as the King is not only a patriotic local merchants, many foreign businessmen, have been engaged in other industries, a look at fried garlic profitable, also rushed from.
GarlicDistributionShang Wang patriotic: "There is engaged in real estate, a look at the real estate prices last year, no, look at a comparison of garlic to make money, prices soared, they come up with the money to invest in this garlicBusiness, There are also some that invest in Garlic FlakesBusinessOn. "
We can see that tight supply and rising market prices for these Jinxiang garlicDistributionShen put the situation this year, exceptionally gas supplier. May, in their view, as long as the price of garlic and then not go on forever, on hand corner of the garlic is a golden doll will continue to inflate. Their psychology is actually typical of speculation, chase sell into, as long as no one will not be easily shipped prices, hoarding, further price increases. So, Suannong but also from the number assigned to the wave of market speculation "cake"?
Garlic will always be a "noble dishes" do?
We have seen earlier, despite the Academician Zhong Nanshan has been said, there is bactericidal effect of garlic does not mean that it can control a stream, but that does not impede the market through rumors and speculation continue to garlic. And former or even a few cents more than the price of a few cents a pound now worth garlic has been changed several times in.
We are from Shandong Jinxiang garlic was found on the market, manyDistributionGarlic retail providers and speculation, in this year's wave of Quotes on the trace and hand in a few months, earning hundreds of thousands or even millions. They are in short supply garlic from the body receivedProfits, That garlic does it mean that this year farmers should earn more? Let us now take a look at Suan Nong benefits.
Wang Yu Wang Tong Village Development Zone, is Jinxiang village, she told reporters, garlic this year, prices rose 2,000 yuan per mu to be able to net income, although the relativeDistributionHundreds of thousands of business at every turn, millions of profits, this money is negligible, but as an ordinary farmer, he was very satisfied.
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "Similar to previous years, more than pretty good, from the beginning to the kinds of garlic, do not have this price range. Very satisfied, good enough."
Turning to this year's soaring prices of garlic, Wang Yuqing, and not the excitement that we had imagined, he told us that his family has 8 acres of land are all kinds of garlic, each of his eight acres of land to be invested in this great time and money costs of .
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "(each mu of land) from fertilizer to plastic sheeting to planting garlic, medicine, the entire watering was 1000 yuan."
Per mu in need of input-thousand dollars, eight acres of land that is eight thousand dollars, but in 2008, due to a substantial increase in acreage and production, garlic is not on the sell price, the lowest with just a few cents a pound, in 2008, Wang Yu-an years of hard work on the whole failed to be implemented.
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "Last year (an acre of land earned) 700,800 dollars, that is, a fertilizers enough money to light the cost of fees, labor is not contributed to."
Because garlic can only be sold for a few cents per catty, even some of the road freight far enough, some farmers simply to pile up a lot of garlic and let it rot in the ground.
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "all, some get it back exclusion in (Hom) the middle, are also excluded into that pit."
At that time, after witnessing a scene like this, like Wang Yu-Suan Nong such sentiments are low, many people have switched to growing the original land of garlic planted wheat, cotton and other crops, resulting in Jinxiang garlic acreage substantially reduced. Interview, the reporter learned that the price is gratifying to see this year's garlic, a lot of garlic Suannong has been also expanding its acreage. 2010 King Township, only one county acreage will be expanded by 10%.
GarlicDistributionShang Wang Patriotic: "The whole village is a perennial plant of gold 60 mu, a look around, all kinds of garlic to make money, so the expansion of cultivated area, for example,JiangsuThe Pizhou, Laiwu, Shandong, Henan, etc. Zhongmu are these places, the area planted acreage of major production areas are expanding. "
Jinxiang Garlic Association, Li Jingfeng, however, told reporters that the expansion of cultivated area is likely to result in lower prices next year's garlic.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "Planting garlic is relatively low tech, it is this price with the trends and changes in wave-shaped, sometimes cultivated area has decreased, the price will go up, planting it will increase the size of the cut, so that it will bring about another wave of garlic lowered the price. "
How fair treatment skyrocketing price of garlic
I note that the data provided prior to Jinxiang said, after garlic price slump in 2008, after their acreage this year, down 30%, but no one dreamed that this year garlic prices suddenly soared up again, it appears that change kinds of wheat, cotton farmers still did not catch this wave of market, no prices on the back of garlic from last year's loss.
Let me be more worried about or what happened to these farmers for next year. Seeing garlic prices, not only Jinxiang, and even some parts of the provinces have expanded in area planted garlic, garlic Quotes if the 2010 really soared after the crash occurred, Suannong are likely to encounter once they get done, like in 2008 heavy losses. Right now it is imperative to get the market to curb the excessive speculation of garlic to prevent price shocks hurt the interests of farmers.
DU Qing-Qing told reporters, garlic price fluctuations will not only damage the enthusiasm of farmers, for those who wish to aid customers in terms of investments intended to make money, but also means that no small risk.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "When the price is relatively high, people will reduce the demand for the purchase, so late as to reduce demand and prices have risen so far off, I do not expect."
Reporter: "It will come down?"
DU Qing-Qing: "Yes, there will be a sign of decline."
DU Qing-Qing analysis, for those price spikes and exceeded reasonable limits of agricultural products, though not all, like wheat, corn and other agricultural products, as the establishment of purchasing and storage system, when needed stabilize market prices, it is necessary to establish a mechanism to avoid price fluctuations.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "Then, later may be a time when other commodities rising, but also the establishment of purchasing and storage system, which I think can set up a small piece of vegetable-based, for example, it does not establish a central inventory, then I can build some provincial, prefecture-level city, a government to regulate. "
DU Qing-Qing also said that such a dish similar to garlic smaller varieties of agricultural products, in order to avoid speculation and other factors caused a tremendous impact on the prices of the key, or through electronic transactions, and ways to enhance the transparency of transactions. In fact, the garlic Jinxiang garlic providers have begun to try to futures trading, on the mid-November of this year, Wang Aiguo and his severalBusinessOn a partner, set up an international Jinxiang garlic Exchange, through a web trading platform allows registered users to be able, as the sale of stock as the sale of garlic, garlic in place of the previous price of the agreed bargaining model of relying on verbal.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "The introduction of an electronic transaction, such as purchasing and storage market has a garlic electronic transactions, similar to the futures, then the sale of our common here, then reached a common recognition on the market price,
And we all do, then the price of a transparent market, during which it has relatively very reasonable. "
DU Qing-Qing also stressed that the introduction of electronic trading is a very good attempt, but it must be established as well as the futures delivery system, otherwise, alone virtual trading network on the market, it is easy to attract hot money malicious speculation.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "This recognition of the price of it rely on protection, rely on our delivery system to delivery after the expiration of the seller to go to delivery, the buyer going to pay, especially if the price is speculation high, also said it might be there is more than short squeeze Cye.com.cn phenomenon, then this time may produce neither side gains and many short squeeze, short reach of goods, he could only in the spot market or futures market or any other breach of contract , the spot market buyers and sellers pushing prices is particularly high, at this time if he received the goods if the spot market price was so low, he is also a loss, this delivery system has led to long-term futures price comparison fair, Or more in line with the recognition of such a market, so this system is better. "
A half-hourObservation：
2009 skyrocketing garlic, reminds me of the 2007 surge of pork. Then soaring meat prices had also attracted funds separate ways to follow up, and even diverted to real estate was built in the pen. However, the market price bubble will soon set off on a pig enthusiasm wiped out, and separated by only less than two years, this year's meat prices, and then down to 2007 starting point. Change transmigration between the loss is the worst pig farmers. The establishment of agricultural pricing mechanism for the Chinese economy has not a new topics. As a large agricultural country, agricultural price system has been so much chaos in the economic interests of the farmers lack of security, they are just like a leaf boat drift along with the market storms is neither light nor buoy navigational map, is always in a weak position, and truly never take away most of the profits or those whoDistributionBusiness. And this information asymmetry, and gave provided an opportunity for speculation, the market is not a clear price signals, can only be based on various rumors fits and starts. Pork spike has given us a profound lesson I hope will not become a second case of garlic.
However, this ratio increasesStockMost cattle Niugu still formidable. How only a seasoning of garlic, this year transformed into noble food? Our reporters to garlic, the main producing areas - Shandong Jinxiang County conducted a survey, a look together.
Garlic: Shake the body into a noble dish
Reporter: "I am now the place where the hometown of Chinese garlic - Jinxiang, Shandong Province, China's garlic on the market a quarter from here, in this garlic point of sale, I have learned from the boss there, This bag red garlic, 40 pounds, last year, when prices are low, its price is 3 5 cents, but now, its price had risen to 120 money. "
Jinxiang garlic in the wholesale market, densely distributed with hundreds of garlic in the wholesale,TradeAnd processing enterprises, the owner of this garlic named Han Yuchang processing point, he told reporters, compared with previous years, this year a good surprise garlic Quotes.
Jinxiang garlic processing site owner Han Yuchang: "Last year at this time a dime a pound, this time 3."
Han Yuchang workflow processing point is very simple, only a few workers had bought garlic unpacking, and then put into the pockets of customer-specified models can be shipped, he told reporters that the recent shipments of very considerable .
Reporter: "The average sold down the number of tons a day?"
Jinxiang garlic processing site owner Han Yuchang: "One day we sold a dozen tons."
As the garlic last year, the price is very low, Han Yuchang still selling this year, do not worry about the price, it only entered a few hundred tons of cargo, and the late start, the high purchase price, the average earn a few cents per catty, but more than 3 months down, Han Yuchang has earned more than 20 million, more than happy with, he also went to Jining bought a car.
Reporter: "I heard that you bought this car new?"
Jinxiang garlic processing site owner Han Yuchang: "The new buy."
Reporter: "This car has spent how much?"
Han Yuchang: "12 million."
Vendors such as Han Yuchang is only a small role, in Jinxiang county nandian village, a son of the open space on every morning at dawn, there will be hundreds of garlic vendors gathered here to exchange and agree on prices, each of them in the hands of thousands of tons of inventory or even have a million tons.
Reporter: "This transaction places the number of trading volume accounted for the country of garlic?"
GarlicDistributionBusiness: "You could say yes, 90%, the lowest 90%, including all over the world here, can be said to have accounted for 80%, 90%."
Jinxiang garlic as the main producing areas of China, China is the world's major exporter of garlic, it is that hundreds of vendors in China and the world about the price of garlic.
GarlicDistributionBusiness: "Here is a center, around the world to see this place, this place one rose up all over the world, this place lost a whole world out."
Garlic prices continued to rise this year, South Village, sub shop, this place is not readily visible within a few months the open space has attracted a large number of businessmen around the country.
Reporter: "From where come from?"
GarlicDistributionBusiness: "I come from Shenzhen."
GarlicDistributionBusiness: "Liaoning."
GarlicDistributionBusiness: "I (Zhejiang) Bearing the state. "
The edge of the crowd, the reporter found a young man early 20s, he told reporters he was from the northeast, is also currently doing Jinxiang garlicBusiness。
GarlicDistributionBusiness: "Now you see there, the shipment went to work loading now, as they are now able to take the goods a day, and even exports with domestic sales can go 150 car, be able to take 4,500 tons to 5,000 tons, basically these people negotiated in the side, I've been shipping, I have a small family. "
Reporter: "Multi-scale?"
GarlicDistributionBusiness: "200 tons."
Garlic has become cash cow, and many lay people are envious
Support Jinxiang hot market, and the rising price of garlic. Chinese garlic network survey, this year's garlicDistributionThe average price of commercial warehousing 1.5 per catty to 1.8 yuan. With garlic this month, a new listing,DistributionProviders are expected shortly, garlic prices will not fall below 4 yuan per catty, coupled with cold weather and warehousing freight costs, garlic can also be longer on the afternoon the price floor.
Garlic has become the money-spinner, not onlyDistributionMakers this year, earning pours, and many lay people are envious of them, have joined the ranks of garlic transactions. Our reporter met a sum earned by 50 million truck drivers.
Compared to last year's price low, the current wholesale price of dried garlic has gone up 40 times, but the transaction is continuing hot garlic. Quotes in this wave, not only those who do hold a few hundred tons, thousands of tonnes of stock traders made huge profits, and even a lot of ordinary people who do not have the kind of capital has also spotted opportunities for a share of a cup of soup. He told Liu was originally just a truck driver, is responsible for pulling cargo to the garlic processing plant earlier this year, he heard the news of garlic prices will rise, has decided to participate in one.
Liu Jun, truck drivers: "For this year, and the prices can also be, in the past garlicBusinessBad dry, this year, they often do is to save a little, want to relatives, friends, house mortgage loans, so loan-to deposit a little part of the money. "
Reporter: "How much loan money, by how much?"
Liu Jun: "borrowed about 40 million per."
After the patchwork of 400,000 yuan, Liu 2 yuan per catty about to buy 300 tons of garlic, a few months later, these garlic's total jumped from 400,000 yuan to 96 yuan, Liu hands a sell, after the payment of all arrears, but also a net earned 50 million yuan.
Liu Jun, truck drivers: "To sell now, it should earn more, earn more money, a 10 to 10000, and now is basically to achieve four fast, and better quality, better close to four."
Now, although still dry the truck drivers work, but Liu different varieties of garlic on the quality and Quotes are basically well known. He told reporters that he also intends to continue to invest in next year's garlic.
Liu Jun, truck driver: "I am a house installment loans, and then the money to pay off the house, taking into account next year, do a little better to do, slowly come to citizenship."
Reporter: "Next year the price is not necessarily so Well?"
Liu Jun: "Well next year's visit to the market, to the land which is probably how a small amount, the plan to themselves to inspection."
Garlic behind the price spikes if there hype?
After listening to Liu garlicBusinessThe may be that people will echocardiography. In fact, in this market, people like him who holds several hundred thousand dollars into the market, and fairly a minor, a more substantial amount of money yet to come. Sources said that at present there are 50 million yuan of hot money into the north of Wenzhou garlic market, along with the owner of coal resources in Shanxi have also continuously flock to garlic market.
Has been tepid garlic, suddenly became the object of speculation in all kinds of competing funds, which should be resting in the past I am afraid that not everyone would like. Trading of agricultural products on the market either, the demand for more agricultural products than either garlic, garlic can be Why is this sudden price spikes, but also touched the hearts of so many sensitive nerve? Let's find out.
Li Jingfeng, Shandong Jinxiang Garlic Association, he told us this year, reasons for this are hard to find a balance situation, mainly because of supply and demand relationship has changed.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "Because in 2008, due to the increase in the general area of garlic cultivation, resulting in oversupply the market, so that farmers and the middleDistributionThere are commercial exporters in varying degrees by the very large losses, in this case, that the people of the kinds of garlic to reduce a lot of enthusiasm, so say, garlic acreage was reduced by 30%. "
Reduction in acreage this year's garlic makes a sharp decline in output, largely pushed up the price of garlic. Subsequently, the influenza outbreak spread worldwide, because people generally believe that garlic can be sterilization, disinfection, enhance the body immunity, and can even prevent infection in a stream, which rise in the price of garlic has played a role in fueling.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "In 2003 when the SARS virus, the soaring price of garlic appeared in such a situation, especially this year from the International Comparison of wide range of influenza A , international demand is also a general increase in garlic, which is the price of garlic that is one reason for the rising. "
November 16, the Chinese Academy of Engineering, Chinese Medical Association, Zhong Nanshan, of the folklore of the "eat garlic anti-A Stream" was carried out to respond, he said that garlic does have the role of bacteria, but there is not enough evidence A stream of garlic have a preventive effect. However, Zhong Nanshan's remarks, and Members did not contain the momentum of rising prices garlic, at present, the retail price of garlic all over the country are already a breakthrough is basically 4 yuan per catty, in some places even more than the price of garlic pork, to catty 5.5 yuan. During our visit, found that garlic prices not only reduced the area under cultivation and the spread of the epidemic a stream. At the China International Futures Brokerage Co., Ltd., specializes in agricultural futures researcher DU Qing-Qing, told reporters in the past year, an analysis of the price of garlic, it can be concluded that the garlic was definitely hype behind the price spikes.
China International Futures Brokerage Co., a researcher DU Qing-Qing: "Like last year, including producer prices can be seen growing, one kilogram of about a dollar or so, then this is not due to the impact of financial crisis, the area under cultivation has decreased, prices of other fertilizers, electricity the price is not rising, and I think this part of the total share of relatively small, so that from the cultivation of the cost of this concept is concerned, the current prices so high, there is a definite bubble, you want to rise for at least 40 times, up from more than ten times, several times the bubble is not small. "
Reporter: "yes there are still factors that speculation?"
DU Qing-Qing: "Yes, there are some elements of speculation."
In Jinxiang village of the South sub-market stores, reporters learned that, although the price of garlic has been several times higher than last year, but theDistributionOperators are in no hurry to shot, there was a purchase of the business came from Shenzhen to switch a long time had not found people who are willing to ship.
Reporter: "Do you want to buy goods?"
Shenzhen businessman: "Yes."
Reporter: "Then you have to find the target?"
Shenzhen businessman: "Can not find, they do not want to sell."
Reporter: "You are in the hands of cargo it?"
GarlicDistributionBusiness: "there, who have."
Reporter: "How many in your hand?"
GarlicDistributionBusiness: "There is a few hundred tonnes."
Reporter: "willing to sell it?"
GarlicDistributionBusiness: "Now Cheap No, small cargo had to rise."
Reporter: "How much you sell it?"
GarlicDistributionBusiness: "It can not say to not work when land prices are also sold, and now looking at going to go up, so do not sell."
Reporter: "Do you think it will be risen to how much money?"
GarlicDistributionBusiness: "4 up."
The seller of the mouth of the four up, referring to the wholesale price of garlic, while the current wholesale price of Jinxiang garlic is 3.5,3.6 yuan, in his view is much room for appreciation in the south shop sub-market, and his like-minded have a lot of people. Not only that, the reporter on the ground have also learned that when the price of garlic all the way up, and some garlic, a large number of companies have started hoarding goods reluctant sellers.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "This means that less as a main reason for disturbing the people involved in this part of the garlic provides a profitable opportunity, so they are not only not to sell, but also In the rush to save some of the funds voted garlic. "
Wang Aiguo is also a garlicDistributionProviders, from the beginning of this year, he and several friends started buying a lot of garlic, the current inventory on hand has been very impressive.
Reporter: "This year you are a few people engage in, and now keep the number of goods?"
GarlicDistributionShang Wang patriotic: "This year, we came up with 4,5 personal 2000 tons."
Wang Aiguo of garlic are placed in local expertise of cold storage of garlic, the quarter, down 250 yuan per ton required to pay the cost of 2000 tons of cash, Wang Aiguo as long as one shot will be able to make more than 700 million, but he would prefer to to the cold storage to continue to pay storage fees, no hurry to ship.
GarlicDistributionShang Wang patriotism: "This thing is one such market discipline, the more there is to buy up more, as we all wait, but now the whole (DRC Township) Garlic is concerned, Gouxiaoliangwang everyone is selling, sell nor less. "
Reporter: "You This is a few?"
GarlicDistributionShang Wang patriotic: "I am a recently would also like to come forth, until a good price."
Such as the King is not only a patriotic local merchants, many foreign businessmen, have been engaged in other industries, a look at fried garlic profitable, also rushed from.
GarlicDistributionShang Wang patriotic: "There is engaged in real estate, a look at the real estate prices last year, no, look at a comparison of garlic to make money, prices soared, they come up with the money to invest in this garlicBusiness, There are also some that invest in Garlic FlakesBusinessOn. "
We can see that tight supply and rising market prices for these Jinxiang garlicDistributionShen put the situation this year, exceptionally gas supplier. May, in their view, as long as the price of garlic and then not go on forever, on hand corner of the garlic is a golden doll will continue to inflate. Their psychology is actually typical of speculation, chase sell into, as long as no one will not be easily shipped prices, hoarding, further price increases. So, Suannong but also from the number assigned to the wave of market speculation "cake"?
Garlic will always be a "noble dishes" do?
We have seen earlier, despite the Academician Zhong Nanshan has been said, there is bactericidal effect of garlic does not mean that it can control a stream, but that does not impede the market through rumors and speculation continue to garlic. And former or even a few cents more than the price of a few cents a pound now worth garlic has been changed several times in.
We are from Shandong Jinxiang garlic was found on the market, manyDistributionGarlic retail providers and speculation, in this year's wave of Quotes on the trace and hand in a few months, earning hundreds of thousands or even millions. They are in short supply garlic from the body receivedProfits, That garlic does it mean that this year farmers should earn more? Let us now take a look at Suan Nong benefits.
Wang Yu Wang Tong Village Development Zone, is Jinxiang village, she told reporters, garlic this year, prices rose 2,000 yuan per mu to be able to net income, although the relativeDistributionHundreds of thousands of business at every turn, millions of profits, this money is negligible, but as an ordinary farmer, he was very satisfied.
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "Similar to previous years, more than pretty good, from the beginning to the kinds of garlic, do not have this price range. Very satisfied, good enough."
Turning to this year's soaring prices of garlic, Wang Yuqing, and not the excitement that we had imagined, he told us that his family has 8 acres of land are all kinds of garlic, each of his eight acres of land to be invested in this great time and money costs of .
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "(each mu of land) from fertilizer to plastic sheeting to planting garlic, medicine, the entire watering was 1000 yuan."
Per mu in need of input-thousand dollars, eight acres of land that is eight thousand dollars, but in 2008, due to a substantial increase in acreage and production, garlic is not on the sell price, the lowest with just a few cents a pound, in 2008, Wang Yu-an years of hard work on the whole failed to be implemented.
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "Last year (an acre of land earned) 700,800 dollars, that is, a fertilizers enough money to light the cost of fees, labor is not contributed to."
Because garlic can only be sold for a few cents per catty, even some of the road freight far enough, some farmers simply to pile up a lot of garlic and let it rot in the ground.
Wang Tong Village Development Zone, Wang Jinxiang village Jade: "all, some get it back exclusion in (Hom) the middle, are also excluded into that pit."
At that time, after witnessing a scene like this, like Wang Yu-Suan Nong such sentiments are low, many people have switched to growing the original land of garlic planted wheat, cotton and other crops, resulting in Jinxiang garlic acreage substantially reduced. Interview, the reporter learned that the price is gratifying to see this year's garlic, a lot of garlic Suannong has been also expanding its acreage. 2010 King Township, only one county acreage will be expanded by 10%.
GarlicDistributionShang Wang Patriotic: "The whole village is a perennial plant of gold 60 mu, a look around, all kinds of garlic to make money, so the expansion of cultivated area, for example,JiangsuThe Pizhou, Laiwu, Shandong, Henan, etc. Zhongmu are these places, the area planted acreage of major production areas are expanding. "
Jinxiang Garlic Association, Li Jingfeng, however, told reporters that the expansion of cultivated area is likely to result in lower prices next year's garlic.
Shandong province Jinxiang Garlic Association, Huaguang Group Chairman Li Jingfeng: "Planting garlic is relatively low tech, it is this price with the trends and changes in wave-shaped, sometimes cultivated area has decreased, the price will go up, planting it will increase the size of the cut, so that it will bring about another wave of garlic lowered the price. "
How fair treatment skyrocketing price of garlic
I note that the data provided prior to Jinxiang said, after garlic price slump in 2008, after their acreage this year, down 30%, but no one dreamed that this year garlic prices suddenly soared up again, it appears that change kinds of wheat, cotton farmers still did not catch this wave of market, no prices on the back of garlic from last year's loss.
Let me be more worried about or what happened to these farmers for next year. Seeing garlic prices, not only Jinxiang, and even some parts of the provinces have expanded in area planted garlic, garlic Quotes if the 2010 really soared after the crash occurred, Suannong are likely to encounter once they get done, like in 2008 heavy losses. Right now it is imperative to get the market to curb the excessive speculation of garlic to prevent price shocks hurt the interests of farmers.
DU Qing-Qing told reporters, garlic price fluctuations will not only damage the enthusiasm of farmers, for those who wish to aid customers in terms of investments intended to make money, but also means that no small risk.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "When the price is relatively high, people will reduce the demand for the purchase, so late as to reduce demand and prices have risen so far off, I do not expect."
Reporter: "It will come down?"
DU Qing-Qing: "Yes, there will be a sign of decline."
DU Qing-Qing analysis, for those price spikes and exceeded reasonable limits of agricultural products, though not all, like wheat, corn and other agricultural products, as the establishment of purchasing and storage system, when needed stabilize market prices, it is necessary to establish a mechanism to avoid price fluctuations.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "Then, later may be a time when other commodities rising, but also the establishment of purchasing and storage system, which I think can set up a small piece of vegetable-based, for example, it does not establish a central inventory, then I can build some provincial, prefecture-level city, a government to regulate. "
DU Qing-Qing also said that such a dish similar to garlic smaller varieties of agricultural products, in order to avoid speculation and other factors caused a tremendous impact on the prices of the key, or through electronic transactions, and ways to enhance the transparency of transactions. In fact, the garlic Jinxiang garlic providers have begun to try to futures trading, on the mid-November of this year, Wang Aiguo and his severalBusinessOn a partner, set up an international Jinxiang garlic Exchange, through a web trading platform allows registered users to be able, as the sale of stock as the sale of garlic, garlic in place of the previous price of the agreed bargaining model of relying on verbal.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "The introduction of an electronic transaction, such as purchasing and storage market has a garlic electronic transactions, similar to the futures, then the sale of our common here, then reached a common recognition on the market price,
And we all do, then the price of a transparent market, during which it has relatively very reasonable. "
DU Qing-Qing also stressed that the introduction of electronic trading is a very good attempt, but it must be established as well as the futures delivery system, otherwise, alone virtual trading network on the market, it is easy to attract hot money malicious speculation.
China International Futures Brokerage Co., Ltd. researcher DU Qing-Qing: "This recognition of the price of it rely on protection, rely on our delivery system to delivery after the expiration of the seller to go to delivery, the buyer going to pay, especially if the price is speculation high, also said it might be there is more than short squeeze Cye.com.cn phenomenon, then this time may produce neither side gains and many short squeeze, short reach of goods, he could only in the spot market or futures market or any other breach of contract , the spot market buyers and sellers pushing prices is particularly high, at this time if he received the goods if the spot market price was so low, he is also a loss, this delivery system has led to long-term futures price comparison fair, Or more in line with the recognition of such a market, so this system is better. "
A half-hourObservation：
2009 skyrocketing garlic, reminds me of the 2007 surge of pork. Then soaring meat prices had also attracted funds separate ways to follow up, and even diverted to real estate was built in the pen. However, the market price bubble will soon set off on a pig enthusiasm wiped out, and separated by only less than two years, this year's meat prices, and then down to 2007 starting point. Change transmigration between the loss is the worst pig farmers. The establishment of agricultural pricing mechanism for the Chinese economy has not a new topics. As a large agricultural country, agricultural price system has been so much chaos in the economic interests of the farmers lack of security, they are just like a leaf boat drift along with the market storms is neither light nor buoy navigational map, is always in a weak position, and truly never take away most of the profits or those whoDistributionBusiness. And this information asymmetry, and gave provided an opportunity for speculation, the market is not a clear price signals, can only be based on various rumors fits and starts. Pork spike has given us a profound lesson I hope will not become a second case of garlic.
From animals found to make money business opportunities
As entrepreneurs, there are many things to learn, for example, operating experience, management tools,MoneyKnowledge, etc., and even, in some animals, the entrepreneur can get some big inspiration.
1, Dolly sheep. Dolly the sheep know it, right, is that the world's first cloned sheep. China's Internet giants today are sheep Dolly. Dolly Yahoo Sohu, Baidu is the Google of Dolly, QQ is ICQ, Dolly, Taobao is the Ebay of Dolly, Dolly Dangdang is the Amazon, the Internet ... ... the early development of the industry may also be intentionally or unintentionally, on the to clone the West has also been proven successful model. Say that cloning is nothing inadvertently wronged, because the success of a model of the advanced so much. Moreover, the advanced country from the one who is called Newton's buddies also said we should stand on the shoulders of giants, and stood the shoulders of giants does not stand white does not stand ah.
2, hyenas. For example, Huawei has been in the industry known as a "hyena" in the title. Wolf is the only fast-running animals can think. Is not thinking about high-speed running is to run the quick thinking! First, not thinkers, but action at home. Second, fast enough, cruel enough dedication. Also Chuangdangjianghu is also a trajectory of social, hooligans in size, ruffian with high or low, they would not have "the beach" as the subject matter may be fascinated by a lot of people? Strength is not enough fear, as long as you have a coyote spirit, it is cruel, it cool. What is the soil for at least the spirit of the wolf, you can go and see, "Wolf Totem", that put enough detailed and vivid enough. Although Huawei there are some places where there are complaints, but have to admit, Huawei as a company is successful. This is also the success of Huawei's Coyote. In addition, the wolf there are many advantages, such as survival of the fittest never give up, such as good at fighting as a team, and so on.
3, eagle. Eagles this animal impressed me the most is to have a keen intuition, which can easily grasp the pulse of the market and thus miracles.
4, cattle. Niu Gensheng, chairman of Mengniu Dairy in the business card reads a cow rating: hardship, hard work, perseverance. Mengniu Dairy's corporate culture believes that a great success, not the strength but the toughness. Adhere to and toughness is the entrepreneur of the most important points, and irreplaceable.
5, parrots. It was a lot of people will surely wonder how would there be parrots? In fact, the entrepreneur is the need to parrot the language of learning communication skills. Start early with the mission of the communication with the investor communication, communication with clients and so on, is too important to too important. Because you are not a lot of ideas to achieve, you have not done a lot of business, communication is particularly important at this time.
6, spider. Development today, the kind of personal heroism gone. Therefore, the entrepreneur must learn from the spider's weaving spirit, ability to attract strong talent than their own. Liu created the famous "three as the" theory: "When a man strategizing among the run-off a thousand miles away, I better Cye.com.cn ovary; town, country, ask people, to feed soldier's pay is not absolutely grain Road, I not as good as Xiao He ; even one million of the Army, always win, attack will take, I than Han Xin. This trio, all outstanding personality also, I can use the, this is why I have to take the world. "
7, Phoenix. Here comes Phoenix, just through the animal's name. This last-mentioned animals, do not allow entrepreneurs to learn too much, but we must remember the name. For a start-up companies, immortality is the most important. In particular, the early founders and those who have encountered various difficulties and obstacles, and every day to remind yourself: The most important is how to live.
Birds learn to fly, to fish learn to swim, as intelligent people, with animals, learn ways to continually improve their lives, as entrepreneurs, but also should play this fine tradition of mankind, from the animal's body board to explore selling its own high ground secret.
1, Dolly sheep. Dolly the sheep know it, right, is that the world's first cloned sheep. China's Internet giants today are sheep Dolly. Dolly Yahoo Sohu, Baidu is the Google of Dolly, QQ is ICQ, Dolly, Taobao is the Ebay of Dolly, Dolly Dangdang is the Amazon, the Internet ... ... the early development of the industry may also be intentionally or unintentionally, on the to clone the West has also been proven successful model. Say that cloning is nothing inadvertently wronged, because the success of a model of the advanced so much. Moreover, the advanced country from the one who is called Newton's buddies also said we should stand on the shoulders of giants, and stood the shoulders of giants does not stand white does not stand ah.
2, hyenas. For example, Huawei has been in the industry known as a "hyena" in the title. Wolf is the only fast-running animals can think. Is not thinking about high-speed running is to run the quick thinking! First, not thinkers, but action at home. Second, fast enough, cruel enough dedication. Also Chuangdangjianghu is also a trajectory of social, hooligans in size, ruffian with high or low, they would not have "the beach" as the subject matter may be fascinated by a lot of people? Strength is not enough fear, as long as you have a coyote spirit, it is cruel, it cool. What is the soil for at least the spirit of the wolf, you can go and see, "Wolf Totem", that put enough detailed and vivid enough. Although Huawei there are some places where there are complaints, but have to admit, Huawei as a company is successful. This is also the success of Huawei's Coyote. In addition, the wolf there are many advantages, such as survival of the fittest never give up, such as good at fighting as a team, and so on.
3, eagle. Eagles this animal impressed me the most is to have a keen intuition, which can easily grasp the pulse of the market and thus miracles.
4, cattle. Niu Gensheng, chairman of Mengniu Dairy in the business card reads a cow rating: hardship, hard work, perseverance. Mengniu Dairy's corporate culture believes that a great success, not the strength but the toughness. Adhere to and toughness is the entrepreneur of the most important points, and irreplaceable.
5, parrots. It was a lot of people will surely wonder how would there be parrots? In fact, the entrepreneur is the need to parrot the language of learning communication skills. Start early with the mission of the communication with the investor communication, communication with clients and so on, is too important to too important. Because you are not a lot of ideas to achieve, you have not done a lot of business, communication is particularly important at this time.
6, spider. Development today, the kind of personal heroism gone. Therefore, the entrepreneur must learn from the spider's weaving spirit, ability to attract strong talent than their own. Liu created the famous "three as the" theory: "When a man strategizing among the run-off a thousand miles away, I better Cye.com.cn ovary; town, country, ask people, to feed soldier's pay is not absolutely grain Road, I not as good as Xiao He ; even one million of the Army, always win, attack will take, I than Han Xin. This trio, all outstanding personality also, I can use the, this is why I have to take the world. "
7, Phoenix. Here comes Phoenix, just through the animal's name. This last-mentioned animals, do not allow entrepreneurs to learn too much, but we must remember the name. For a start-up companies, immortality is the most important. In particular, the early founders and those who have encountered various difficulties and obstacles, and every day to remind yourself: The most important is how to live.
Birds learn to fly, to fish learn to swim, as intelligent people, with animals, learn ways to continually improve their lives, as entrepreneurs, but also should play this fine tradition of mankind, from the animal's body board to explore selling its own high ground secret.
India's small group into a secondary school drop-out run in the history of the company's youngest billionaire
25 years old, I earned 300 million U.S. dollars
25-year-old are you doing? Was disgraced for life to run around, or for the foreseeable future the success of the confusion? 25-year-old古尔巴斯克Chahal has created a new wealth of labeling after 80 - he has earned with a sale of Yahoo had 300 million U.S. dollars. Now, he is for his third "flourishes" to prepare.
"Thanks to the gods of the" 16-year-old earned 100,000 U.S. dollars
When the search for the first time Hal hesitant to own instrument the bedroom of the "harvest" to my father to see when the number of bank deposits for more than 10 million U.S. dollars. His father jerked his hand holding down the chest, the same as a heart attack. "It's, What is this? You, where did you get so much money?" He turned to face the kitchen, directed at Chahal's mother shouted: "your son has to go to prison!"
100 thousand U.S. dollars is to check the age of 16, when Hal first company to create a small harvest. That year, Chahal persuaded that "education is to open the door to the world of all the keys," the father: he has to drop out big buckle down to action! Zahar, told reporters that he believes that "the gods bestowed," he can be 16 years old when aware of their true passion - to do an entrepreneur. And many people do not know on the road must be taken into the society. So, its now going through, he considered himself very fortunate and successful. But for him, this is the beginning, just a beginning only.
Remove the turban charge of their own appearance
Unlike Gates and Steve Jobs of such a prestigious school drop-outs, Chahal will be dropped out from school. But in terms of their Sikh family, there is more than the drop-out "deviant" act - Chahal off his more than 10 years of follow turban, cut left a 17-year long hair, because he wanted to "charge of their own appearance." Not surprisingly, the devout family, the father admonished inundated with the avalanche of anger him: "You let me be too disappointed! I'll remember this day! This is my most disappointing day of his life!"
When a reporter talk about this "outrageous", the investigation Hal said, cut their hair does not make him more like a Sikh. What's more, he had in fact become an authentic Sikh, because, as an adult, his understanding of his religion even more. Just as the pursuit of pecuniary interests to sell ClickAgents was his decision. "Also is this the right decision so that I gain a lot. If I do not do so, I can not get the current success." Chahal said.
Repeated extortion of not allowing people to control the business aspects
Everything seems so smooth, but in fact Chahal entrepreneurs also often been subjected to extortion programmer, but fortunately was able to Fengxionghuaji Cici Du. Zahar, told reporters that the essence is that you should never let others control the business in some of the links, which would allow you to become fragile and vulnerable to attack. Let all the people are not indispensable. If you do not, you will put itself in an unexpected difficult situation, your fate will no longer be in their own hands.
A painful lesson to learn Chahal the right people hired to replace the work of extortionists. He said that in the course of employment of those new, "I realized that another important reason, is to make its own people around him will always be those who want to see you succeed."
300 million worth, "I still take the economy class"
It is clear that the success of the subsequent dazzling high esteem for all. Operating ClickAgents when Chahal two years time to develop to 34 employees and eventually sold four million dollars. BlueLithium The company has spent three and a half then developed into more than 150 employees, 3 million U.S. dollars sold Yahoo.
Chahal said that, the second pie is much greater, it is because he found a large number of able to join him in fast-growing people. "Smart people get together, can be made into a major event. As long as the synergy is good, a lot of smart people to work together, we can play out like a Beethoven symphony and there are shocking, like a beautiful piece of music of China and the United States."
"But" two successive enjoy "flourishes" in Chahal exhort others: do not have a fortune overnight. "Qiongxiao Zi", who, he says, money has not changed him. Money does make life more comfortable, but he is still down to earth to live, or with their families and friends living together. "I still take the economy class, you have not had the kind of poor and very luxurious life." Zahar said, "life change is, I am very generous, because I think charity is very important in my life a part of."
古尔巴斯克Chahal Biography
Chahal is now a household name of U.S. venture-Star, he was born in a small town in India, Tang Talan Sikh family; 4-year-old with the whole family moved to the United States; 16-year-old in his bedroom, the creation of an Internet advertising company Click Agents; 18-year-old to 40 million U.S. dollars to sell Click Agent, and thus among the youngest in the history, the self-made multimillionaire; 19-year-old he became a multibillion-dollar NASDAQ-listed company's youngest executives; 25 years old, to 300 million U.S. dollars, he founded his second company Blue Lithium (BlueLithium) sold to Yahoo, to become the youngest billionaire; is currently being set up their own third company.
"To China's development
Is only a matter of time "
Chahal does not want to tell everybody what a "flourishes" inStoryIn his nine years of struggle have been several caught in a headache of commercial litigation, but also had to watch from time to time cast a dagger from behind, in selling his own company, he had to endure the buyer's bureaucracy, and loss of decision-making power of the strong frustration. In an interview with Beijing Morning News reporter Zhuan Fangshi, he is more willing to work with young entrepreneurs to share his real-life experiences and lessons learned.
"Do not get started on doing one thing to reinvent the wheel"
Beijing Morning Post: In the biography you wrote: 17 years old, I would ask myself: How can we forget about our competitors, so that they catch up? Now do you think is the answer?
Chahal: The answer is very simple. When you start competing, you may be started in this line of the latest, but it simply means that when people are walking time but you must work hard to sprint. According to this strategy, though you may be the latest departure, but you can be the first one to reach the end of the victory.
Beijing Morning Post: You mentioned earlier, not necessarily have a brand newIdeasIn order to start. "Imitation" in business is what role?
Chahal: Find your favorite cause and persistence. I like to do an entrepreneur. So my suggestion is to do some things their own knowledgeable, and then transform it into their own desired pattern. Do not get started on doing one thing to reinvent the wheel. The beginning of the slow steady point, and so on, and when the opponents are evenly matched, and then innovate.
Beijing Morning Post: Do you think "Ideas"To what extent can be activated? Usually your own is what determined arrival time to start business plan?
Chahal: Many people believe that entrepreneurs have to have a lot of money. So, once they have aIdeasThey will immediately think of the financing. This is not correct. The world, the vast majority of large enterprises (including the three companies I founded) does not require a lot of start-up capital. It requires you to pay your own sweat. When you have paid 100% of the sweat and toil, you will be able to win market favor - once embraced by the marketplace, which means you have reached to further expand their market strategies to accelerate your time.
"Never in urgent need of money when you go to financing"
Beijing Morning Post: to talk about you're looking forVentureUseful when you experience? Cast into the wind, you how to maintain the independence and continuity of their own businesses?
Chahal: Never in your time of need money to finance. But should be a time when you do not need the money to finance. When you need money, investors but will not send money to you. Because they will think you are still very weak. Finance + weakness = fail.
Financing, to create a competitive environment is very important.VentureHome are more emotional animals, they may not want to bear any risk, only when they feel that everyone in the competition this project, they will invest. You have to give them create an atmosphere of such competition. Everyone is not eager to get their own things. Make your own venture into a project that everyone wants. In addition, once you melt into the money, they should dare to take risks as appropriate, to spend money out. No risk no reward.
"Must have the opportunity in China's development"
Beijing Morning News: Your latest progress of the business plan?
Chahal: Gwallet is rapidly developing. On the first week of December, we have just announced that obtained by the Yadeng investment (Adams Street Partners), Trinity Ventures, as well as Stanford University, led a 125 million U.S. dollars of institutional financing. I am very optimistic about the future. And hope that I founded a third company to have done more than the previous two.
Beijing Morning Post: Your autobiography recently published in China, your future market-related business with China do?
Chahal: Gwallet will have the opportunity in China's development. We have to do is a social game for the virtual currency trading platform. This is a worth 50 billion global industry, even in the United States is also just emerging. China is the largest on the Use of virtual currency. To find a suitable partner and then to seek development in China, for us, is only a matter of time.
■ About Blue Lithium
Blue Lithium is the United States was already the fifth-largest, the United Kingdom's second-largest online advertising network, the company has developed technology for consumers moving between sites and the site, track their online behavior, enabling businesses to publish more relevant ads. The acquisition of Blue Lithium by Yahoo To strengthen its presence in targeted advertising on the strength of the market, snatching back the past three years has been taken away Google online advertising industry today.
25-year-old are you doing? Was disgraced for life to run around, or for the foreseeable future the success of the confusion? 25-year-old古尔巴斯克Chahal has created a new wealth of labeling after 80 - he has earned with a sale of Yahoo had 300 million U.S. dollars. Now, he is for his third "flourishes" to prepare.
"Thanks to the gods of the" 16-year-old earned 100,000 U.S. dollars
When the search for the first time Hal hesitant to own instrument the bedroom of the "harvest" to my father to see when the number of bank deposits for more than 10 million U.S. dollars. His father jerked his hand holding down the chest, the same as a heart attack. "It's, What is this? You, where did you get so much money?" He turned to face the kitchen, directed at Chahal's mother shouted: "your son has to go to prison!"
100 thousand U.S. dollars is to check the age of 16, when Hal first company to create a small harvest. That year, Chahal persuaded that "education is to open the door to the world of all the keys," the father: he has to drop out big buckle down to action! Zahar, told reporters that he believes that "the gods bestowed," he can be 16 years old when aware of their true passion - to do an entrepreneur. And many people do not know on the road must be taken into the society. So, its now going through, he considered himself very fortunate and successful. But for him, this is the beginning, just a beginning only.
Remove the turban charge of their own appearance
Unlike Gates and Steve Jobs of such a prestigious school drop-outs, Chahal will be dropped out from school. But in terms of their Sikh family, there is more than the drop-out "deviant" act - Chahal off his more than 10 years of follow turban, cut left a 17-year long hair, because he wanted to "charge of their own appearance." Not surprisingly, the devout family, the father admonished inundated with the avalanche of anger him: "You let me be too disappointed! I'll remember this day! This is my most disappointing day of his life!"
When a reporter talk about this "outrageous", the investigation Hal said, cut their hair does not make him more like a Sikh. What's more, he had in fact become an authentic Sikh, because, as an adult, his understanding of his religion even more. Just as the pursuit of pecuniary interests to sell ClickAgents was his decision. "Also is this the right decision so that I gain a lot. If I do not do so, I can not get the current success." Chahal said.
Repeated extortion of not allowing people to control the business aspects
Everything seems so smooth, but in fact Chahal entrepreneurs also often been subjected to extortion programmer, but fortunately was able to Fengxionghuaji Cici Du. Zahar, told reporters that the essence is that you should never let others control the business in some of the links, which would allow you to become fragile and vulnerable to attack. Let all the people are not indispensable. If you do not, you will put itself in an unexpected difficult situation, your fate will no longer be in their own hands.
A painful lesson to learn Chahal the right people hired to replace the work of extortionists. He said that in the course of employment of those new, "I realized that another important reason, is to make its own people around him will always be those who want to see you succeed."
300 million worth, "I still take the economy class"
It is clear that the success of the subsequent dazzling high esteem for all. Operating ClickAgents when Chahal two years time to develop to 34 employees and eventually sold four million dollars. BlueLithium The company has spent three and a half then developed into more than 150 employees, 3 million U.S. dollars sold Yahoo.
Chahal said that, the second pie is much greater, it is because he found a large number of able to join him in fast-growing people. "Smart people get together, can be made into a major event. As long as the synergy is good, a lot of smart people to work together, we can play out like a Beethoven symphony and there are shocking, like a beautiful piece of music of China and the United States."
"But" two successive enjoy "flourishes" in Chahal exhort others: do not have a fortune overnight. "Qiongxiao Zi", who, he says, money has not changed him. Money does make life more comfortable, but he is still down to earth to live, or with their families and friends living together. "I still take the economy class, you have not had the kind of poor and very luxurious life." Zahar said, "life change is, I am very generous, because I think charity is very important in my life a part of."
古尔巴斯克Chahal Biography
Chahal is now a household name of U.S. venture-Star, he was born in a small town in India, Tang Talan Sikh family; 4-year-old with the whole family moved to the United States; 16-year-old in his bedroom, the creation of an Internet advertising company Click Agents; 18-year-old to 40 million U.S. dollars to sell Click Agent, and thus among the youngest in the history, the self-made multimillionaire; 19-year-old he became a multibillion-dollar NASDAQ-listed company's youngest executives; 25 years old, to 300 million U.S. dollars, he founded his second company Blue Lithium (BlueLithium) sold to Yahoo, to become the youngest billionaire; is currently being set up their own third company.
"To China's development
Is only a matter of time "
Chahal does not want to tell everybody what a "flourishes" inStoryIn his nine years of struggle have been several caught in a headache of commercial litigation, but also had to watch from time to time cast a dagger from behind, in selling his own company, he had to endure the buyer's bureaucracy, and loss of decision-making power of the strong frustration. In an interview with Beijing Morning News reporter Zhuan Fangshi, he is more willing to work with young entrepreneurs to share his real-life experiences and lessons learned.
"Do not get started on doing one thing to reinvent the wheel"
Beijing Morning Post: In the biography you wrote: 17 years old, I would ask myself: How can we forget about our competitors, so that they catch up? Now do you think is the answer?
Chahal: The answer is very simple. When you start competing, you may be started in this line of the latest, but it simply means that when people are walking time but you must work hard to sprint. According to this strategy, though you may be the latest departure, but you can be the first one to reach the end of the victory.
Beijing Morning Post: You mentioned earlier, not necessarily have a brand newIdeasIn order to start. "Imitation" in business is what role?
Chahal: Find your favorite cause and persistence. I like to do an entrepreneur. So my suggestion is to do some things their own knowledgeable, and then transform it into their own desired pattern. Do not get started on doing one thing to reinvent the wheel. The beginning of the slow steady point, and so on, and when the opponents are evenly matched, and then innovate.
Beijing Morning Post: Do you think "Ideas"To what extent can be activated? Usually your own is what determined arrival time to start business plan?
Chahal: Many people believe that entrepreneurs have to have a lot of money. So, once they have aIdeasThey will immediately think of the financing. This is not correct. The world, the vast majority of large enterprises (including the three companies I founded) does not require a lot of start-up capital. It requires you to pay your own sweat. When you have paid 100% of the sweat and toil, you will be able to win market favor - once embraced by the marketplace, which means you have reached to further expand their market strategies to accelerate your time.
"Never in urgent need of money when you go to financing"
Beijing Morning Post: to talk about you're looking forVentureUseful when you experience? Cast into the wind, you how to maintain the independence and continuity of their own businesses?
Chahal: Never in your time of need money to finance. But should be a time when you do not need the money to finance. When you need money, investors but will not send money to you. Because they will think you are still very weak. Finance + weakness = fail.
Financing, to create a competitive environment is very important.VentureHome are more emotional animals, they may not want to bear any risk, only when they feel that everyone in the competition this project, they will invest. You have to give them create an atmosphere of such competition. Everyone is not eager to get their own things. Make your own venture into a project that everyone wants. In addition, once you melt into the money, they should dare to take risks as appropriate, to spend money out. No risk no reward.
"Must have the opportunity in China's development"
Beijing Morning News: Your latest progress of the business plan?
Chahal: Gwallet is rapidly developing. On the first week of December, we have just announced that obtained by the Yadeng investment (Adams Street Partners), Trinity Ventures, as well as Stanford University, led a 125 million U.S. dollars of institutional financing. I am very optimistic about the future. And hope that I founded a third company to have done more than the previous two.
Beijing Morning Post: Your autobiography recently published in China, your future market-related business with China do?
Chahal: Gwallet will have the opportunity in China's development. We have to do is a social game for the virtual currency trading platform. This is a worth 50 billion global industry, even in the United States is also just emerging. China is the largest on the Use of virtual currency. To find a suitable partner and then to seek development in China, for us, is only a matter of time.
■ About Blue Lithium
Blue Lithium is the United States was already the fifth-largest, the United Kingdom's second-largest online advertising network, the company has developed technology for consumers moving between sites and the site, track their online behavior, enabling businesses to publish more relevant ads. The acquisition of Blue Lithium by Yahoo To strengthen its presence in targeted advertising on the strength of the market, snatching back the past three years has been taken away Google online advertising industry today.
Mm field of life in Beijing to spread the entrepreneurial
2010, my salary has dropped, and is not too happy, suddenly want to record themselves, be regarded as their own to their 2010 gift.
I came in February 2009 in Beijing, had just arrived a few months of that totally unfamiliar, but also finding a job, there is no sense of direction, all day I was stunned. Now that I think is also survived.
In April, when found that although wages are not high, but are also considered in light work, one-month rest 8 days, there are holidays, there are four insurance. In July, when the boss to see my work well, offer to give me a pay rise of more than 2,000 points, then one month's wages.
In October, do not know how its sight on the sidewalk stands, where I live just from the mouth into the subway, a street vendor is very convenient, and then I go to work day and night to spread. Must register a month to spread the income of nearly 1000 money, and though the streets are often chased chasing run Hehe. Those were the days feel very fulfilling. But did not last long, gradual cold days, plus I have a weak constitution, I have a serious cold, and that cold is very severe, three weeks are not good agile, at sidewalk stands also delay down, etc. After a good cold weather has been very cold, especially at night. Since then, no to the stall of the.
From November, the company is very recession, dismissed many employees, although I have not been dismissed, but the wages down, and to the end of December has been two times their salaries reduced, and now has less than 1,500 wage, Beijing's commodity prices are high, wages have been quick can not support my life, and then thought of his past has opened the Shop, and now decorate his shop today, just bought a shop on Taobao decoration materials in preparation for decorating the shop, ready to re-shop, Hehe. And so on is not very cold days in Beijing, and to continue my stall.
Taobao shop did not open until a good supply, most recently working with my sister in the United States to consult Shopping ServiceCosmeticsMatters that could finally have a way to make money, initially planning to let his sister in the United States to purchase, then send me, then I sold on Taobao, when she was sent by small-ticket shopping along the way to send over. Can also be sent directly to purchasers in the United States, the United States, then the international shipping direct mail will be relatively high, by the way votes are sent to buyers of small, so that buyers know that I am are authentic, andBusinessWould be better to do, He He. The initial intention is the case, do not know is not feasible, would like to try.
Experience of my stall next to you talk about. Do not stall do not know, it really feels a little stimulation, Hehe.
I came in February 2009 in Beijing, had just arrived a few months of that totally unfamiliar, but also finding a job, there is no sense of direction, all day I was stunned. Now that I think is also survived.
In April, when found that although wages are not high, but are also considered in light work, one-month rest 8 days, there are holidays, there are four insurance. In July, when the boss to see my work well, offer to give me a pay rise of more than 2,000 points, then one month's wages.
In October, do not know how its sight on the sidewalk stands, where I live just from the mouth into the subway, a street vendor is very convenient, and then I go to work day and night to spread. Must register a month to spread the income of nearly 1000 money, and though the streets are often chased chasing run Hehe. Those were the days feel very fulfilling. But did not last long, gradual cold days, plus I have a weak constitution, I have a serious cold, and that cold is very severe, three weeks are not good agile, at sidewalk stands also delay down, etc. After a good cold weather has been very cold, especially at night. Since then, no to the stall of the.
From November, the company is very recession, dismissed many employees, although I have not been dismissed, but the wages down, and to the end of December has been two times their salaries reduced, and now has less than 1,500 wage, Beijing's commodity prices are high, wages have been quick can not support my life, and then thought of his past has opened the Shop, and now decorate his shop today, just bought a shop on Taobao decoration materials in preparation for decorating the shop, ready to re-shop, Hehe. And so on is not very cold days in Beijing, and to continue my stall.
Taobao shop did not open until a good supply, most recently working with my sister in the United States to consult Shopping ServiceCosmeticsMatters that could finally have a way to make money, initially planning to let his sister in the United States to purchase, then send me, then I sold on Taobao, when she was sent by small-ticket shopping along the way to send over. Can also be sent directly to purchasers in the United States, the United States, then the international shipping direct mail will be relatively high, by the way votes are sent to buyers of small, so that buyers know that I am are authentic, andBusinessWould be better to do, He He. The initial intention is the case, do not know is not feasible, would like to try.
Experience of my stall next to you talk about. Do not stall do not know, it really feels a little stimulation, Hehe.
Pamida refines its hometown strategies
The most memorable dialogue in the now-classic film "The Graduate" takes place when a minor character utters a single word to the movie's protagonist. A bright future will be his, a remarkably youthful Dustin Hoffman is told in a satirical scene, if he pins his future on "plastics."
While the future of Pamida isn't based on one product category, it would not overstate the case to say that a single merchandise group--apparel, not a traditional Pamida strength--will play a crucial role in the success of this rural-American retailer.
"Apparel is critical to our strategy because we are using it to differentiate Pamida from other mass retailers. It has got to be the right assortment because we don't want our customers to not find the kind of clothing they are looking for. If the right ready-to-wear isn't in our stores, customers will get in their cars and drive to the competition," explains chairman and chief executive officer Steven Fishman, and East Coast transplant, who appears to have adapted with aplomb to "Hometown Values" espoused by this Omaha, Neb.-based chain.
Pamida's apparel strategy is predicated on a larger company grand plan. Since Fishman joined Pamida in April 1993, he has been working with his executive staff to reposition the store as a general merchandise chain--not a discounter--serving small-town America--exclusively. By doing business only in markets with populations under 20,000, Fishman reasoned he'd be able to avoid competition from the national retailers; his company's trading areas simply wouldn't have the population density necessary to support the big 100,000-sq.-ft. boxes that rivals typically build.
So far, the new plan that has only been realized on the selling floor in recent weeks appears to be effective. Same store sales for Back-to-School produced high single-digit increases and inventories, according to Fishman, "are cleaner than they've ever been before."
Apparel currently generates about 25 percent of total Pamida sales, a few points more at the new prototypes.
"If we can get it into the high 20s chainwide, that would be a great formula for making a whole lot of money for the company," Fishman says.
Womenswear
Pamida's largest apparel category, womenswear, fills about 15 percent of the floor at the chain's most-current configurations. Key sportswear categories for fall are knits, wovens, denim and fleece. "For spring, I see huge potential in short sleeve cotton sweaters priced at about $15 to $20," says Cozart, who joined Pamida--a transplant from Parisian--in February. Plus sizes, intimate apparel, junior and casual pants are other areas of emphasis.
Denim, a category seen as central to Pamida's plan is "growing by leaps and bounds," says Cozart. For spring, he anticipates a greater emphasis on alternative silhouettes and fashion colors. Denim brands include Brittannia, Riders, Bugle Boy and Cherokee, which is featured in trousers silhouettes and in a variety of tops.
"A separate entity," for about a year, junior is "very, very strong," says Cozart, who, as might be expected, is merchandising his most-forward fashions in this category. Junior success has been achieved through the sales of velour, flannels, wide-legged jeans and tops with zippered fronts. "Zippers are huge right now. All kinds of things like that, that maybe a year ago we wouldn't have thought about carrying," says Cozart, whose "upstairs" background serves as an obvious asset in Pamida's apparel upgrading effort. Another area of opportunity in juniors is in plus sizes, where novelty fleece and attitude fleece "has done phenomenally."
Other vendor-managed programs such as fleece from Tultex that is sold under Pamida's Heartlands private label and underwear from Fruit of the Loom and Hanes are also expected to continue their upward spiral.
Childrenswear
Leading the company in sales and gross margin growth during July, August and September, childrenswear represents an "enormous" opportunity for Pamida. Based on the basics, boys' apparel received a colossal boost in revenue from the sales of nylon wind pants. This category, with a different color palette, is also responsible for incremental dollars in girlswear.
"Pieced and colorful print models are blowing out," says Flodberg. "Leggings also continue to be unbelievable for us and represent a major opportunity" in yellows, greens and blue for spring, Flodberg says.
Licensed entertainment-related merchandise--"Mickey, Looney and Winnie"--has been outstanding as well in both the boys' and girls' categories
While the future of Pamida isn't based on one product category, it would not overstate the case to say that a single merchandise group--apparel, not a traditional Pamida strength--will play a crucial role in the success of this rural-American retailer.
"Apparel is critical to our strategy because we are using it to differentiate Pamida from other mass retailers. It has got to be the right assortment because we don't want our customers to not find the kind of clothing they are looking for. If the right ready-to-wear isn't in our stores, customers will get in their cars and drive to the competition," explains chairman and chief executive officer Steven Fishman, and East Coast transplant, who appears to have adapted with aplomb to "Hometown Values" espoused by this Omaha, Neb.-based chain.
Pamida's apparel strategy is predicated on a larger company grand plan. Since Fishman joined Pamida in April 1993, he has been working with his executive staff to reposition the store as a general merchandise chain--not a discounter--serving small-town America--exclusively. By doing business only in markets with populations under 20,000, Fishman reasoned he'd be able to avoid competition from the national retailers; his company's trading areas simply wouldn't have the population density necessary to support the big 100,000-sq.-ft. boxes that rivals typically build.
So far, the new plan that has only been realized on the selling floor in recent weeks appears to be effective. Same store sales for Back-to-School produced high single-digit increases and inventories, according to Fishman, "are cleaner than they've ever been before."
Apparel currently generates about 25 percent of total Pamida sales, a few points more at the new prototypes.
"If we can get it into the high 20s chainwide, that would be a great formula for making a whole lot of money for the company," Fishman says.
Womenswear
Pamida's largest apparel category, womenswear, fills about 15 percent of the floor at the chain's most-current configurations. Key sportswear categories for fall are knits, wovens, denim and fleece. "For spring, I see huge potential in short sleeve cotton sweaters priced at about $15 to $20," says Cozart, who joined Pamida--a transplant from Parisian--in February. Plus sizes, intimate apparel, junior and casual pants are other areas of emphasis.
Denim, a category seen as central to Pamida's plan is "growing by leaps and bounds," says Cozart. For spring, he anticipates a greater emphasis on alternative silhouettes and fashion colors. Denim brands include Brittannia, Riders, Bugle Boy and Cherokee, which is featured in trousers silhouettes and in a variety of tops.
"A separate entity," for about a year, junior is "very, very strong," says Cozart, who, as might be expected, is merchandising his most-forward fashions in this category. Junior success has been achieved through the sales of velour, flannels, wide-legged jeans and tops with zippered fronts. "Zippers are huge right now. All kinds of things like that, that maybe a year ago we wouldn't have thought about carrying," says Cozart, whose "upstairs" background serves as an obvious asset in Pamida's apparel upgrading effort. Another area of opportunity in juniors is in plus sizes, where novelty fleece and attitude fleece "has done phenomenally."
Other vendor-managed programs such as fleece from Tultex that is sold under Pamida's Heartlands private label and underwear from Fruit of the Loom and Hanes are also expected to continue their upward spiral.
Childrenswear
Leading the company in sales and gross margin growth during July, August and September, childrenswear represents an "enormous" opportunity for Pamida. Based on the basics, boys' apparel received a colossal boost in revenue from the sales of nylon wind pants. This category, with a different color palette, is also responsible for incremental dollars in girlswear.
"Pieced and colorful print models are blowing out," says Flodberg. "Leggings also continue to be unbelievable for us and represent a major opportunity" in yellows, greens and blue for spring, Flodberg says.
Licensed entertainment-related merchandise--"Mickey, Looney and Winnie"--has been outstanding as well in both the boys' and girls' categories
Roping in kids' fashions
There's something new in the childrenswear industry, something that has been missing for quite a few seasons: optimism.
After struggling--long with the rest of the apparel business--in 1995, both manufacturers and retailers predict that strong profit numbers in childrenswear will be posted at the end of 1996.
In fact, at some stores childrenswear is currently setting the pace in apparel growth. At Pamida, for example, childrenswear led the company in increased sales and gross margin for the month of August. "It's been a business that we have a really good focus on, a very focused direction," says Eric Flodberg, Pamida's vice president, divisional merchandise manager.
Indeed, childrenswear sales for the first seven months of this year rose at all retail tiers with the exception of department stores. According to The NPD Group, Port Washington, N.Y., total outlet sales jumped from $11.7 billion for January 1995 through July 1995 to $12.4 billion for the same period of this year. During that period, total discount store sales increased from $3.9 billion to $4.2 billion.
The numbers should get even stronger as the year progresses, in large part because of a good, albeit late, Back-to-School season, says John Lupo, the former senior vice president, general merchandising manager for Wal-Mart, who was recently named the chief operating officer of the retailer's international division.
Retailers and manufacturers alike expect strong sales to continue into 1997 for various reasons. "Business is doing very well right now," says Mark Minsky, senior vice president, general merchandising manager for Caldor. "I think business goes in cycles and we're on the up portion of the cycle right now."
Licensing has long been strong in childrenswear, and that trend is expected to continue with the spring lines. Kmart, for example, will begin selling Sesame Street apparel for infants and toddlers and boys and girls in mid-1997. The line will include both separates and coordinates.
Licensing already accounts for 20 percent of the entire mix in the boys' and girls' departments at ShopKo, which carries Warner Bros.' Loony Tunes and Disney characters. "It sells very well on our floors," says Skip Chustz, ShopKo's gmm for apparel. "To our customers, these licenses become brands."
As usual, the entertainment business will fuel license sales through the release of new movies and videos. Winnie the Pooh, Mickey Mouse, Hercules, "Batman and Robin," "101 Dalmatians," "Space Jam," "Jurassic Park: The Lost World" and "The Mighty Ducks" are just a few of the characters and movies from which retailers expect to see strong sales.
Warner Bros. is hoping Lola Bunny--from the movie "Space Jam," set to be released in mid-November--will attract the attention of girls, something that has been difficult to do in the past. "She's the first female bunny, she's pretty and athletic, and an independent '90s bunny who knows how to handle Bugs," says Kay Weiss, vice president of apparel licensing for Warner Brothers. "She's a big key to the girls' business going forward."
In boys' apparel, Goosebumps is expected to still generate good sales.
Professional sports licensed merchandise is just about holding its own, but few retailers plan increases in the area for spring. "It's been so hot for so long that it's just turned down," says Devorkin. "There will always be a professional sports market. It just depends on how big it is."
By focusing on key categories in childrenswear retailers can sway their customers to think of them as headquarters locations. However, if the nuances aren't correct, in terms of color palette or silhouette, for instance, they run the risk of huge markdowns.
But if the strategy of offering more of less is in line with consumer expectations, then spring 1997 may be just the beginning of an upswing that continues throughout the rest of the year.
After struggling--long with the rest of the apparel business--in 1995, both manufacturers and retailers predict that strong profit numbers in childrenswear will be posted at the end of 1996.
In fact, at some stores childrenswear is currently setting the pace in apparel growth. At Pamida, for example, childrenswear led the company in increased sales and gross margin for the month of August. "It's been a business that we have a really good focus on, a very focused direction," says Eric Flodberg, Pamida's vice president, divisional merchandise manager.
Indeed, childrenswear sales for the first seven months of this year rose at all retail tiers with the exception of department stores. According to The NPD Group, Port Washington, N.Y., total outlet sales jumped from $11.7 billion for January 1995 through July 1995 to $12.4 billion for the same period of this year. During that period, total discount store sales increased from $3.9 billion to $4.2 billion.
The numbers should get even stronger as the year progresses, in large part because of a good, albeit late, Back-to-School season, says John Lupo, the former senior vice president, general merchandising manager for Wal-Mart, who was recently named the chief operating officer of the retailer's international division.
Retailers and manufacturers alike expect strong sales to continue into 1997 for various reasons. "Business is doing very well right now," says Mark Minsky, senior vice president, general merchandising manager for Caldor. "I think business goes in cycles and we're on the up portion of the cycle right now."
Licensing has long been strong in childrenswear, and that trend is expected to continue with the spring lines. Kmart, for example, will begin selling Sesame Street apparel for infants and toddlers and boys and girls in mid-1997. The line will include both separates and coordinates.
Licensing already accounts for 20 percent of the entire mix in the boys' and girls' departments at ShopKo, which carries Warner Bros.' Loony Tunes and Disney characters. "It sells very well on our floors," says Skip Chustz, ShopKo's gmm for apparel. "To our customers, these licenses become brands."
As usual, the entertainment business will fuel license sales through the release of new movies and videos. Winnie the Pooh, Mickey Mouse, Hercules, "Batman and Robin," "101 Dalmatians," "Space Jam," "Jurassic Park: The Lost World" and "The Mighty Ducks" are just a few of the characters and movies from which retailers expect to see strong sales.
Warner Bros. is hoping Lola Bunny--from the movie "Space Jam," set to be released in mid-November--will attract the attention of girls, something that has been difficult to do in the past. "She's the first female bunny, she's pretty and athletic, and an independent '90s bunny who knows how to handle Bugs," says Kay Weiss, vice president of apparel licensing for Warner Brothers. "She's a big key to the girls' business going forward."
In boys' apparel, Goosebumps is expected to still generate good sales.
Professional sports licensed merchandise is just about holding its own, but few retailers plan increases in the area for spring. "It's been so hot for so long that it's just turned down," says Devorkin. "There will always be a professional sports market. It just depends on how big it is."
By focusing on key categories in childrenswear retailers can sway their customers to think of them as headquarters locations. However, if the nuances aren't correct, in terms of color palette or silhouette, for instance, they run the risk of huge markdowns.
But if the strategy of offering more of less is in line with consumer expectations, then spring 1997 may be just the beginning of an upswing that continues throughout the rest of the year.
Mass market: ready to wear fashion?
Back in May, Warren Flick, president of Kmart's U.S. stores, told Apparel Merchandising : "We have to do a better job in basics. In fact, our goal is to be perfect in that regard."
That merchandising concept was made clearly visible earlier this month on the selling floor of Kmart's brand new experiment--its first Manhattan unit--which opened with much fanfare on 34th Street.
The multilevel store with an entrance on the concourse at Penn Station, is filled with power presentations in areas such as denim, fleece, entertainment licensing (if features both Disney and Warner Bros. shops) and accessories. These sections let shoppers know that they have come to a headquarters location for key, sought-after categories.
But is being good at the basics enough for Kmart, or any other discounter, to raise the bar and jump to the next level of the apparel business?
As we head into what is clearly a fashion cycle--maybe the biggest since the business was dominated by companies like Generra, Liz Claiborne and Esprit--are mass merchants positioned to compete? Or, is this an opportunity for department stores to woo back consumers who have jumped onto the selling floors of the discounters and national chains?
Most mass merchants say they are ready. Kmart's spin people even went so far as to pass out press releases at the New York opening, touting Kmart's fashion prowess. "Kmart's customers seek the latest styles and fabrications in the most current colors to update their wardrobes from season to season," says one release, attributing that quote to Maria Comfort, the store's divisional vice president of ladies.
That merchandising concept was made clearly visible earlier this month on the selling floor of Kmart's brand new experiment--its first Manhattan unit--which opened with much fanfare on 34th Street.
The multilevel store with an entrance on the concourse at Penn Station, is filled with power presentations in areas such as denim, fleece, entertainment licensing (if features both Disney and Warner Bros. shops) and accessories. These sections let shoppers know that they have come to a headquarters location for key, sought-after categories.
But is being good at the basics enough for Kmart, or any other discounter, to raise the bar and jump to the next level of the apparel business?
As we head into what is clearly a fashion cycle--maybe the biggest since the business was dominated by companies like Generra, Liz Claiborne and Esprit--are mass merchants positioned to compete? Or, is this an opportunity for department stores to woo back consumers who have jumped onto the selling floors of the discounters and national chains?
Most mass merchants say they are ready. Kmart's spin people even went so far as to pass out press releases at the New York opening, touting Kmart's fashion prowess. "Kmart's customers seek the latest styles and fabrications in the most current colors to update their wardrobes from season to season," says one release, attributing that quote to Maria Comfort, the store's divisional vice president of ladies.
Juniors comes of age - women's apparel, marketing efforts at mass merchants - Apparel Merchandising
Mass merchants are studying an old subject with fresh eyes. "We're going to school," says Larry Angst, vice president for women's fashion at Hills Stores.
The major: juniors.
For the first time, Hills has carved out a space on the selling floor for juniors. The chain is showing the category's fashions in a minidepartment adjacent to misses on the front aisle of the store.
Hills is not alone among mass merchants in taking this course. Regional chains such as Bradlees and Pamida already have a track record; Pamida broke out a juniors departments one year ago, and Bradlees made a similar move for the current season.
Bradlees had experimented with juniors departments previously, but went back to the traditional discount mode--incorporating juniors looks into the misses assortment--in recent years. "Our fashion-forward goods have been mixed in with, or directly adjacent to, the misses goods," says Celia Clancy, senior vice president, general merchandise manager for womenswear, who this year decided that the two classifications of product needed separate in-store merchandising to deliver a clear message to the shopper.
Now, by trying trend looks together, Bradlees is seeking to broadcast newness to the juniors customer. The chain's juniors business was planned separately from the misses buy for fall 1996, and separate departments have reappeared.
Howard Jacobs, president of Zanadi, a fashion-forward denim manufacturer believes the timing is auspicious. "Juniors is coming back with gusto. After a very rough two or three years, this Back-to-School is the best."
"Juniors has been a separate entity here for about a year. Business is very, very strong," confirms Woody Cozart, vice president, divisional merchandise manager at Pamida.
The major: juniors.
For the first time, Hills has carved out a space on the selling floor for juniors. The chain is showing the category's fashions in a minidepartment adjacent to misses on the front aisle of the store.
Hills is not alone among mass merchants in taking this course. Regional chains such as Bradlees and Pamida already have a track record; Pamida broke out a juniors departments one year ago, and Bradlees made a similar move for the current season.
Bradlees had experimented with juniors departments previously, but went back to the traditional discount mode--incorporating juniors looks into the misses assortment--in recent years. "Our fashion-forward goods have been mixed in with, or directly adjacent to, the misses goods," says Celia Clancy, senior vice president, general merchandise manager for womenswear, who this year decided that the two classifications of product needed separate in-store merchandising to deliver a clear message to the shopper.
Now, by trying trend looks together, Bradlees is seeking to broadcast newness to the juniors customer. The chain's juniors business was planned separately from the misses buy for fall 1996, and separate departments have reappeared.
Howard Jacobs, president of Zanadi, a fashion-forward denim manufacturer believes the timing is auspicious. "Juniors is coming back with gusto. After a very rough two or three years, this Back-to-School is the best."
"Juniors has been a separate entity here for about a year. Business is very, very strong," confirms Woody Cozart, vice president, divisional merchandise manager at Pamida.
Venture plans dollar stores - Venture Stores Inc. to launch Venture Dollar chain in December 1996
O'FALLON, MO. -- Point of view is everything. Some would say that Venture's plans to operate a separate chain of Venture Dollar stores is evidence of lost focus on the core business--or of desperation. Others attest that the move is proof of the staying power of this 26-year-old chain.
Venture Dollar is a test. It is too small at its germination to distract management from the core chain, but distinct enough for consumers to keep the two concepts apart. Venture Dollar is a low-cost, potentially high-margin, opportunistic tactic that reflects a fundamental strategy.
Chairman, president and ceo Bob Wildrick has long maintained that Venture would investigate and test new formats and tweak its mix to "leverage its resources." He has referred to the chain's new and modernized distribution centers as a "secret weapon."
With venture's comp store sales down 20% in the wake of its dramatic remerchandising one year ago, that secret weapon obviously has underutilized capacity. Venture has a DC in each major trading area: Chicago, St. Louis and the Texas DC near Dallas.
These will supply the nine Venture Dollar stores the chain will open during the first half of December in a variety of urban and rural markets. While Venture would not release the exact locations, senior vp, marketing Cliff Campeau told DSN that there will be three Venture Dollar stores supplied by each DC.
Carrying 2,500 to 3,000 skus of fast-turning, lower-priced, convenience-oriented items, the stores will range in footprint from 7,000 sq. ft. to 10,000 sq. ft. By comparison, the average Venture discount store handles about 70,000 skus in a little more than 100,000 sq. ft. of space.
Venture Dollar is a test. It is too small at its germination to distract management from the core chain, but distinct enough for consumers to keep the two concepts apart. Venture Dollar is a low-cost, potentially high-margin, opportunistic tactic that reflects a fundamental strategy.
Chairman, president and ceo Bob Wildrick has long maintained that Venture would investigate and test new formats and tweak its mix to "leverage its resources." He has referred to the chain's new and modernized distribution centers as a "secret weapon."
With venture's comp store sales down 20% in the wake of its dramatic remerchandising one year ago, that secret weapon obviously has underutilized capacity. Venture has a DC in each major trading area: Chicago, St. Louis and the Texas DC near Dallas.
These will supply the nine Venture Dollar stores the chain will open during the first half of December in a variety of urban and rural markets. While Venture would not release the exact locations, senior vp, marketing Cliff Campeau told DSN that there will be three Venture Dollar stores supplied by each DC.
Carrying 2,500 to 3,000 skus of fast-turning, lower-priced, convenience-oriented items, the stores will range in footprint from 7,000 sq. ft. to 10,000 sq. ft. By comparison, the average Venture discount store handles about 70,000 skus in a little more than 100,000 sq. ft. of space.
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