I’m Brenda from Phydelle and Phydeaux Designs, back for another Craft Venture! We talked last week about revisiting your pricing, all part of our January series on post-holiday shop clean up and makeovers. You can’t have a makeover without new photos, which is what we’ll talk about this week!
I’ll start this week with an immediate disclaimer: I am by no means an expert in photography! But I can tell you without equivocation that when it comes to shopping online, we shop with our eyes first. The stronger and more appealing your photographs are, the more traffic you will have draw to your online shop.
Before you pick up your camera, spend some time working your way through a couple of crucial steps.
First step is to critically look at your photos! Are they a bit stale? Still have some Christmas, Halloween or even Fourth of July photos in your shop? Are you baffled about why your fantastic and beautiful widget just isn’t pulling in visitors? Or maybe you are rebranding your shop, building consistent styling across your photos? Ask someone for constructive criticism of your current photos (I recommend asking a successful online seller with fantastic photos for that kind of feedback, rather than your best customer or mom or spouse!).
Next step is to think about your brand, your customers, the story you want to tell with your photos and descriptions. You can tie all of this into how you style your photos!
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